1999 Bmw M3 E36 Estoril Blue 114k In Mint Condition on 2040-cars

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Is Audi getting complacent and suffering from brain drain?

The argument is made in a Reuters article: Audi is falling behind other luxury brands, such as Mercedes-Benz and BMW, due to a lack of research-and-development spending and "brain drain," or the migration of top executives and R&D chiefs to other parts of the Volkswagen Group. Reuters notes that Audi's current R&D chief is the third in 16 months.
Audi, which contributed to 40 percent of VW Group's $11.6 billion in profit the first nine months of the year, is delivering cars at a record pace: 1.31 million were delivered from January to October 2013 versus BMW's 1.35 million. Yet Audi, Reuters reports, doesn't have a halo car akin to BMW's new electrified i3 and i8 or an answer to Mercedes' plug-in-hybrid S-Class, and the R&D spending at Audi is less than BMW and Mercedes by a fair margin. It's noted in the article, however, that Audi benefits from other R&D spending within VW Group.
Reuters mentions that BMW "trumpets its new 'i' series" and the new Mercedes CLA and GLA ranges are winning "rave reviews" as part of its argument that Audi's recent lack of technological innovation could hurt future sales. Those cars do pack tons of new technology, some of which are firsts for mainstream production cars. But last time we checked, the i3 could be causing BMW's stock to slide, the CLA isn't receiving the rave reviews that Reuters would have you believe and the GLA hasn't been reviewed yet.

BMW offering Track Handling Package for 2 Series

After getting a chance to drive the BMW M235i earlier this year, we mentioned our regret at not being able to sample the lighter and less powerful 228i Coupe. We'd like to have seen how close the latter could get to the former, noting that "there's a lot of room for upgrades with the $11,000 retail difference." BMW is closing that performance gap slightly, announcing that a Track Handling Package will join the options sheet for the 2015 228i Coupe.
The group bolts on Variable Sport Steering, Adaptive M Suspension and M Sport Brakes behind new 18-inch lightweight wheels wearing Michelin Pilot Super Sport tires. There's no change to the 240-horsepower four-cylinder, but a coupe so equipped should be able to do plenty more with the horses it has thanks to a faster steering rack, sharper handling due to additional sensors and a ten-millimeter drop in ride height, and larger brakes and discs.
BMW has used the New York Auto Show as a venue to introduce the new Track Handling Package, and it will roll onto showroom floors in July and pricing will be announced sometime between now and then. Takers can get it with both the six-speed manual and eight-speed Sport Automatic, see it in the high-res image gallery above, and read about it in the press release below.

BMW planning Zhi Nuo Chinese sub-brand, may export models

Automakers continue to pour big money into the developing market that is China, and new sub-brands born of joint ventures with domestic partners crop up on what seems like a weekly basis. The latest? According to reports, BMW and its Chinese ally Brilliance are forming a new sub-brand called Zhi Nuo ("The Promise") that will likely rely on existing or older BMW products as a basis for new models.
Previous reports had indicated that the sub-brand could build its offerings based on an older 3 Series model (presumably the E90 series), but newer rumors have the X1 crossover (shown) factoring in. The Zhi Nuo brand could receive its official unveiling as soon as later this month at the Shanghai Motor Show.
Perhaps most interestingly, Automotive News Europe reports that the automaker's ambitions for Zhi Nuo may extend beyond China's borders. It's not clear what markets BMW may be eying, but executives admit the company hasn't ruled out Europe.