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Why this could be the perfect time for Apple to make a car play

While the automotive and technology worlds have been pouring billions into autonomous vehicles (AVs) and preparing to bring them to market soon as shared robo-taxis, Apple has mostly sat on the sidelines. Of course, Apple is the last company to ever make its intentions known, and the super-secret tech cult giant hasn't been totally out of the AV game based on the clues that have slipped out of its Cupertino, Calif., citadel over the past few years. Related: Apple self-driving cars are real — one was just in an accident News first broke in 2015 that it had assembled an automotive development team, in part by poaching high-profile talent from car companies, to work on a top-secret self-driving vehicle project code-named Titan. (Thank you very much, Nissan.) Apple also subsequently broke cover by making inquiries into using a Northern California AV testing facility and receiving a permit to test AVs on public roads in California. But then as the AV race started to heat up in the last few years, Apple reportedly began scaling back its car activities by downsizing team Titan. More recently, Apple's car project has shown signs of life with the hiring a high-level engineer away from Waymo and luring one Tesla's top engineers and a former employee back to Apple. It also inked a deal with Volkswagen to provide a technology platform and software to convert the automaker's new T6 Transporter vans into autonomous shuttles for employees at tech company's new campus. That is a far cry from giving rides to Wal-Mart shoppers, like Waymo is doing as part of its AV testing in Phoenix. But this could be the perfect time for Apple to enter the AV market now that ride-sharing is reaching critical mass and automakers and others are planning to deploy fleets of robo-taxis. Apple could easily establish a niche as a high-end ride-sharing service – and charge a premium – given its cult-like brand loyalty and design savvy. The growth of car subscription models could also play in Apple's favor since is already has many people hooked on paying for phones in monthly installments – and eager to upgrade when a new and better model becomes available. To achieve this, some believe Apple will fulfill co-founder and CEO Steve Job's dream of building a car. And as the world's first and only $1 trillion company it's sitting on a mountain of cash that certainly gives it the means. But other tech darlings like Tesla and Google have discovered how difficult it can be to build cars at scale.

Mercedes 'could' do BMW i rival. But it won't

It's a safe bet that if one automaker does something, its big rival won't be far behind with a response. This is true no matter the country in question. So with BMW's i sub brand enjoying a firm, green standing, it seems like only a matter of time before Mercedes-Benz answers. Or not. Speaking to Autocar, the company's head of sales and marketing, Ola Kallenius, said Mercedes could absolutely conjure up an ultra-efficient sub-brand filled with unique, eco-friendly models to compete with the i3 and i8. Or, you know, it could just apply a fuel-sipping philosophy across the company's range and crush i with a far wider array of models and powertrains. "We could choose for the purpose-made electric vehicles to create some sort of sub-brand but, right now, Mercedes is focused on investing tremendous resources into the path towards zero emissions," Kallenius told Autocar. "It's something that will affect the whole portfolio." And that's not all. "What we're going to do in terms of the road to zero emissions is invest heavily in alternative drivelines and electrification," Kallenius said. "That's a very wide strategy, but it means that by the end of next year we will have 10 plug-in hybrid models, which, I think, is the widest portfolio of any luxury manufacturer." Zing. Kallenius went on to say that on top of the PHVs, MB will sell three all-electric models – two Smart-badged vehicles and the not-for-US B-Class – while its next fuel-cell model, a GLC-based CUV, will hit dealers at the end of 2017. Related Video:

Dashcam catches oblivious car thief in the act

A car thief from North London became an overnight internet sensation when he was recorded making a phone call by a car's dashcam. According to The Guardian, an unidentified car thief stole the BMW i3 in the early hours of February 7. As he drove through the nearly deserted streets of the London borough of Enfield, he made a phone call to someone who may have been a potential buyer for the car. Unbeknownst to the thief, the car's dashcam was recording the entire time. The thief describes the car to the person on the other end of the call and tells them where he planned to park it – at his flat near North Middlesex Hospital. "Listen, I ain't never been in a car like this," the thief told his customer. "This car, will leave, anything for dust! It is off! It can move!" he shouts off-camera. He's not wrong. The little BMW i3 packs a electric motor that generates 125 kilowatts, or 170 horsepower and 184 pound-feet of torque in internal-combustion terms. The thief never got the chance to unload the car, however. The next day the car's owner located it via GPS tracking data and recovered his vehicle without incident. Dinah Rose, a friend of the BMW's owner, uploaded the dashcam footage to YouTube and tweeted about it on May 15. The video immediately went viral, garnering nearly 50,000 views in twenty-four hours. Since the vehicle was recovered without incident, London Metropolitan Police have no plans for further action or to track down the thief's identity. According to the Metropolitan Police's London crime figures, more than 71,000 motor vehicle crimes were reported in the city between March 2015 and March 2016. Of those reported crimes, 2,753 were reported in the borough of Enfield, where this incident occurred. Motor vehicle crimes are defined by the Metropolitan Police as theft of and from vehicles. Related Video: