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BMW joins the early holiday advertising fray with three new ads

October 31 is no longer known as Halloween, or All Saints' Eve or even as that day when all children simultaneously develop huge cavities. It's now known as the day before Christmas/holiday advertising begins. Seriously, as of November 1, it seems like companies across the country and from every industry have declared open season on holiday ad campaigns. It's all premature enough that we're already feeling our inner Grinch showing, but at least some of the ads are better done than others.
Among them are new spots from BMW, which has arrived with this mini-campaign of three 30-second, Christmas-themed spots. There's a cameo from Santa Claus, who's at the helm of a sleek M6 Gran Coupe in one spot, while a 3 Series Gran Coupe slices through a slalom of Christmas trees in another. The final spot, called "Road Home", doesn't focus so much on the brand's "Ultimate Driving Machines," as it does the trip home for the holidays.
We've embedded all three videos below, so take a look and then let us know what you think of this seemingly perpetual holiday marketing calendar creep - and the BMW ads in particular - in Comments.

Alpina B3 Bi-Turbo offers Europeans a pre-M3 performance 3er

Anyone that's spent some time behind the wheel of the Alpina B7 probably knows enough to understand what Americans are missing with this, newly launched Alpina B3 Bi-Turbo. We've got no lack of M models to choose from, it's true, but the Alpina touch offers a completely different driving character, with almost as much performance. A pity then that Alpina has no plans that we've heard of to bring this one across the pond.
Filling the gap between the current 3 Series offerings and the outgoing M3 (we're not likely to even see the new M3 and M4 until September's Frankfurt show, nor be able to buy one until after that), the B3 Bi-Turbo brings serious performance to the F30 3er. As the name indicates, two turbochargers are used to force-feed BMW's 3.0-liter inline-six engine, for a total output of 410 horsepower and 442 pound-feet of torque. That power offers a big jump from even the BMW 335i sedan, and will push the B3 to 62 miles per hour in just 4.2 seconds and on to a top speed of 190 miles per hour. Alpina's own sport suspension underpins the thing, while the power is modulated by way of a eight-speed automatic transmission.
The new B3 will be easily recognizable thanks to its "Classic" 20-inch, 20-spoke Alpina wheels, and a rather subtle, aero-enhancing body kit. No pricing has yet been announced, but you will find a host of additional information in the attached Alpina press release below.

Bangle urges auto design shakeup, says industry not innovating

Controversial designer Chris Bangle, the man behind the notorious E65 BMW 7-Series "Bangle Butt," has some rather sharp criticism for the current crop of automotive designers in an upcoming full-length interview with Automotive News Europe. The preview, posted on Automotive News, details parts of the interview, with the always vocal Bangle lamenting the state of modern automotive design.
"Even concept cars today simply anticipate the next production model coming down the line. Is this innovation? No. And at the end of the day this is what's preventing car design from moving into a new era." Controversial as Bangle's design philosophy may be, we can't help but think he has a point. His so-called "flame surfacing" at BMW and other stylistic elements had a huge influence on modern automotive design, although as the years have passed, there hasn't been much innovation on the same scale.
Interestingly, Bangle also mentions that he's been courted by a few manufacturers that wanted to install the American as the head of their design teams. He's flatly rejected them, telling ANE, "It's not something you can do part time, you have to do it with all your heart and soul or you're going to get it wrong."