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BMW planning Zhi Nuo Chinese sub-brand, may export models

Automakers continue to pour big money into the developing market that is China, and new sub-brands born of joint ventures with domestic partners crop up on what seems like a weekly basis. The latest? According to reports, BMW and its Chinese ally Brilliance are forming a new sub-brand called Zhi Nuo ("The Promise") that will likely rely on existing or older BMW products as a basis for new models.
Previous reports had indicated that the sub-brand could build its offerings based on an older 3 Series model (presumably the E90 series), but newer rumors have the X1 crossover (shown) factoring in. The Zhi Nuo brand could receive its official unveiling as soon as later this month at the Shanghai Motor Show.
Perhaps most interestingly, Automotive News Europe reports that the automaker's ambitions for Zhi Nuo may extend beyond China's borders. It's not clear what markets BMW may be eying, but executives admit the company hasn't ruled out Europe.

Recharge Wrap-up: drifting Nissan Leaf video, BMW i sponsors Formula E Berlin ePrix

Watch a Nissan Leaf drift. The folks at Autocar got their hands on Nissan's otherwise tame electric vehicle with a set of plastic rear tires, and got it sideways at the British Drift Championship. If that sounds ridiculous, well, it is, but it's also enormously entertaining. If it sounds particularly tricky to pull off in the front-drive EV, yeah, it's that, too. Check it out the drifting Leaf in the video above, and read more commentary at Hybrid Cars. BMW's i division is the title sponsor of the 2016 Formula E Berlin ePrix. The German automaker, which has already put the i8 and i3 to work as safety and medical cars for the electric racing series, is "delighted to be prominently represented with BMW i at the race weekend in the German capital," according to Joerg Reimann, BMW's Vice President of Brand Experience. The 2016 FIA Formula E BMW i Berlin ePrix - as it is now officially titled - takes place on May 21. Read more from Formula E. A Hawaiian biodiesel plant is the first in the US to be certified as sustainable. Pacific Biodiesel's Big Island Biodiesel plant gets its certification from the Sustainable Biodiesel Alliance, covering both the plant's production and distribution of the alternative fuel. The facility uses waste oil, including used cooking oil, to produce its fuel. The certification system is designed to help worthy biofuel producers show that their processes and products are more than just greenwashing. Read more at Utility Dive, or from The New York Times. India's KPIT Technologies has earned the Promising Innovation in Transport Award at the 2016 Summit of the International Transport Forum in Leipzig, Germany. KPIT earned the special recognition for its system to convert diesel buses to all-electric power. The company's retrofits can be applied to a wide variety of bus platforms. Read more at Green Car Congress.

Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.