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BMW M3 driving off cliff is a chilling PSA

We're a little shocked that the unnamed owner of this cliff-diving E46 BMW M3 would upload the in-car footage of his accident to YouTube. Not only that, he uploaded two videos: raw footage of his roll down the cliff (it looks like somewhere in the Southwest, maybe Arizona) and a tribute video for his BMW that suffered the most severe consequences of understeer. Not only does uploading the videos leave him wide open for judgment by fellow enthusiasts (just read the YouTube comments), but we imagine if the police and his insurance company somehow don't know about the incident already, they will shortly. Scroll below to view for yourself.
The raw footage shows the sort of driving that led to the M3's violent tumble, and it serves as a good public service announcement reminder for everyone out there: Just like the Spengler's streams, double yellow lines aren't meant to be crossed. Also, hard driving is one thing, but hammering on public roads at speeds clearly above your skill levels as a driver is not only a recipe for legal trouble, it's a script for ruining your car at the very least, if not your life.

Is Audi getting complacent and suffering from brain drain?

The argument is made in a Reuters article: Audi is falling behind other luxury brands, such as Mercedes-Benz and BMW, due to a lack of research-and-development spending and "brain drain," or the migration of top executives and R&D chiefs to other parts of the Volkswagen Group. Reuters notes that Audi's current R&D chief is the third in 16 months.
Audi, which contributed to 40 percent of VW Group's $11.6 billion in profit the first nine months of the year, is delivering cars at a record pace: 1.31 million were delivered from January to October 2013 versus BMW's 1.35 million. Yet Audi, Reuters reports, doesn't have a halo car akin to BMW's new electrified i3 and i8 or an answer to Mercedes' plug-in-hybrid S-Class, and the R&D spending at Audi is less than BMW and Mercedes by a fair margin. It's noted in the article, however, that Audi benefits from other R&D spending within VW Group.
Reuters mentions that BMW "trumpets its new 'i' series" and the new Mercedes CLA and GLA ranges are winning "rave reviews" as part of its argument that Audi's recent lack of technological innovation could hurt future sales. Those cars do pack tons of new technology, some of which are firsts for mainstream production cars. But last time we checked, the i3 could be causing BMW's stock to slide, the CLA isn't receiving the rave reviews that Reuters would have you believe and the GLA hasn't been reviewed yet.

BMW factors big in Mission: Impossible Rogue Nation

Product placement is big business, especially for automakers and especially in blockbuster action film franchises involving spies and assassins. Just ask Aston Martin or Jaguar Land Rover about their involvement in the James Bond movies, or Audi about the role it plays in the Transporter series. But when it comes to Mission: Impossible, it's all about the Bimmers. BMW has been featuring prominently in the popular action franchise, putting its i8 hybrid sports car front and center in the last installment, Ghost Protocol. And it will grab the spotlight once again in the upcoming Mission: Impossible Rogue Nation. Watch this latest trailer just released by Paramount Pictures and you might be able to pick out the M3 driven by Tom Cruise, the X5 by Jeremy Renner and the S 1000 RR motorcycles ridden by a whole crew of bad guys. Wheels aside, it's our best look yet at the upcoming fifth installment in the popular movie franchise, so if you're a fan, you'll want to check it out as the movie's not set to be released until the end of July. High-speed, high-tech, high excitement 24.03.2015 Munich/Los Angeles. BMW confirmed today its role as exclusive worldwide automotive partner of the next installment of Paramount Pictures' legendary action film franchise, "Mission: Impossible – Rogue Nation", in theaters from July 31. This is the second time BMW has "accepted the mission" to lend its superior technological support to the film's production crew, enabling it to deliver breathtaking automotive stunt scenes shot around the globe. BMW previously partnered with Paramount on the 2011 successful release of "Mission: Impossible - Ghost Protocol". The film's official trailer, released worldwide yesterday, offers fans a first glimpse of the high-adrenaline action that only Ethan Hunt (Tom Cruise) and his Impossible Mission Force (IMF) team can deliver – including spectacular driving scenes where the new BMW M3 is put through its paces. Its renowned high-performance capabilities made the fifth generation M3 sports car the perfect choice to perform precision driving sequences, the likes of which have never been seen before. The M division's philosophy and dynamic design leaves no doubt about the M3's motorsport genes while the BMW Motorrad S 1000 RR, which is also seen in the film trailer released yesterday, represents the ultimate performance on two wheels.