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BMW makes X7 in Spartanburg official

BMW has made it official - there will be a flagship crossover called X7, and it will be built right here in the US of A. The announcement was made today, confirming rumors of the new model at the Spartanburg, SC factory that broke earlier this week.
"Plant Spartanburg was built to enhance and expand the BMW lineup, underscoring the BMW Group commitment to the United States" said Dr. Norbert Reithofer, chairman of the BMW board of management in a statement. "In addition to the X3, X5, X6, and the new X4, we are today announcing another all-new, larger X model to be manufactured exclusively at this plant for our world markets: the X7."
BMW will spend $1 billion by 2016 upgrading its South Carolina factory, which already produces the X3, X5 and X6. The plant is currently capable of producing 300,000 units per year, but with the big investment from BMW, capacity will climb to 450,000 units. 800 jobs will be added as a result of the investment and new and upcoming models.

The importance of Angel Eyes, Ventiports and four round taillights

Just the other day, we told you about how Lincoln isn't really a luxury brand, according to Ford's head design man, J Mays. His argument was that Lincoln lacked the unique DNA to differentiate it from the rest of the market, although the arrival of the MKZ is beginning to change that. Now, we have this video from Autoline Detroit, where Jim Hall, an analyst for 2953 Analytics who was quoted in yesterday's Lincoln story, explains the influence of certain styling cues and how they impact the brands.
Using BMW (Angel Eyes) and Buick (Ventiports) as examples for small, simple touches that serve to distinguish the brand's vehicles on the road, Hall then points out how changing trademark styling features, as Chevrolet has done on the new Corvette Stingray, can hurt the vehicle's public perception. Take a look at the full video below for an interesting dive into what these styling features mean to their individual brands.

Looking back at 84 years of BMW roadsters

Today BMW is a top player in the luxury vehicle market, but it wasn't always so. With origins as an airplane engine builder early in the 20th Century, it broke into the automotive industry when it bought Automobilwerk Eisenach in 1928. That German manufacturer was licensed to build the Austin Seven under the name Dixi DA-1, which could be had in a roadster body style. In 1929, BMW dropped the Dixi name, and by 1936, it was building a car it designed in-house, the 326 sedan. That was followed by the company's first roadster of its own design, the swoopy two-door 327 of 1937.
XCAR picks up there, and gives a history of BMW's iconic roadsters starting with the 327, ending with today's Z4, and covering everything in between - including the beautiful post-war 507 of 1957 and the funky, plastic-bodied 1989 Z1.
The video, which we've included below, is a good history lesson and a great chance to see a bunch of classic BMWs, spanning 84 years, all driven back to back within the safe confines of a racetrack. When you have a spare 20 minutes, go ahead and take some time to watch it.