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BMW tests M Lap Timer App with M4 Coupe at Brands Hatch

The 2015 BMW M4 looks to include all the necessary ingredients to offer dynamite driving experience. It's an M car after all. But in today's constantly connected world, the experience of hurtling a car around a track isn't always enough.
We want data, and while there are some solid telemetry apps available for smartphones (notably Harry's GPS LapTimer), manufacturers have been a bit slower to develop their own dedicated mobile telemetry trackers for their performance cars. With the new M4, though, BMW is taking the plunge, allowing drivers to track their lap progress through a new app, creatively called the M Lap Timer.
To show off the program, BMW has recruited touring car racer Andy Priaulx to perform a fast lap in an M4 at the UK's Brands Hatch circuit. The accompanying video doesn't do much to show off the app in action. Rather, it give us a stylized look at the metrics as Priaulx hustles BMW's hottest 4 Series coupe around the circuit.

Toyota passes BMW as most valuable car brand

An annual market study of the strongest brands across various industries has seen Toyota leapfrog BMW as the world's most valuable automotive brand. Toyota's 2013 brand value rose to $24.5 billion, up 12 percent versus 2012 numbers according to market research company Millward Brown's BrandZ Top 100 Most Valuable Global Brands list. BMW's value fell slightly; down by 2 percent to a total of $24 billion.
Mercedes-Benz finished in third place in the automotive category, up 11 percent from 2012 for a valuation of $18 billion. Honda ($12.4 billion, down 2 percent) and Nissan ($10.2 billion, up 3 percent) rounded out the top five for the category. Volkswagen was the only other auto brand that finished in the top 100 overall, in 100th place. Audi made the greatest percentage gain over 2012, up 18 percent to $5.5 billion, but finished outside of the top 100.
Technology companies dominated the overall list, with Apple, Google and IBM ranking one through three. Couture brand Prada was 2013's biggest gainer, rising by 63 percent over 2012.

See the BMW 3 Series morph through history in this animation

The BMW 3 Series is now over 40 years old, and the folks over at Donut Media have put together a very cool animation to commemorate its four decades on the road. The minute-and-a-half-long video shows some of the highlights of the 3er's career, with the side view morphing from the super-basic 1975 E21 316 to the Group 5 racecar based on the same chassis, and up to the current F80-body M3 in Austin Yellow, with stops along the way highlighting different body styles from each of the car's six generations. The color names are at least as interesting as the little info callouts scattered around the video, and the sound bites of racing commentary are a definite treat, so be sure to have your speakers on. Another plus is that you can halt the video between morphing and create some very weird looking BMWs. As a bonus, the creators offer posters of the iconic German cars. It's another clip in a series from Donut Media that brought us an earlier 911 evolution video, so be sure to watch that one as well for a quick automotive history recap. Donut Media is also asking for suggestions on what to morph next. You can leave your ideas in the YouTube comments. Related Video: News Source: Donut MediaImage Credit: Donut Media Auto News BMW Automotive History Racing Vehicles Classics Videos