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BMW details cheaper, sub-M performance cars for young 'brand ambassadors'

BMW's M cars are undoubtedly some of the best sport sedans in the world. Unfortunately, their prices put them out of the reach of a huge segment of buyers, many of them young. However, that might change in the near future as BMW launches its M Performance Automobiles performance sub-brand, positioned between its standard cars and the full M models.
Traditionally, M car buyers have been male and in their early-40s, according to Oliver Ganser, product strategy manager for BMW North America, speaking to Automotive News. However with MPA, BMW hopes to find even younger buyers "who will be brand ambassadors and appeal to the real enthusiasts that we have," he said. These new MPA models will see a mild boost in power and handling from off-the-shelf parts, instead of the unique engines and cutting-edge tech from their bigger M brothers.
The M Performance Automobiles line was launched last March at the Geneva Motor Show with high-performance diesel models of the 5 Series, X5 and X6. The first of the MPA models coming Stateside, the M235i, launches in March. We liked it when we drove it in January, but the $44,000 base price is still a bit steep. If it proves to be a success, we will see more of them, and if not, then it'll go down as another failed experiment, like the 318ti hatchback.

X1, 3 Series power BMW back into global luxury autos sales lead

BMW managed to eke ahead of Audi for the global luxury sales crown in February. According to Bloomberg, BMW saw deliveries swell by 7 percent in February, besting the 3.2 percent jump enjoyed by Audi and giving BMW a 407-unit delivery lead over its rival last month. Mercedes-Benz, meanwhile, continued to falter, with the brand selling some 37,229 fewer machines than BMW, whose factories are running at full capacity to keep up with demand. Models like the X1 (shown above) enjoyed a sales increase of 40 percent in February while the company's bread-and-butter 3 Series jumped by 26 percent.
Mercedes-Benz hopes to stem its continued market share loss with the addition of the entry-level CLA sedan to its portfolio in April. The company is set to roll out an updated version of its cash-cow E-Class at the same time, and a new-generation S-Class will follow along shortly thereafter. Meanwhile, the company is increasing production to meet demand for its A and B-Class models.

2014 BMW 4 Series drops its top, priced from $48,750*

BMW will debut its new 2014 4 Series Convertible at the Los Angeles Auto Show in November, and after seeing plenty of spy shots and, most recently, some leaked images, we now have all the official details. To no one's surprise, the 4 Series convertible is, essentially, a topless version of BMW's new-for-2014 4 Series coupe, and will be offered in the United States in the same 428i and 435i guises.
On the base end, that means the 428i Convertible arrives with the company's 2.0-liter turbocharged inline four-cylinder engine, good for 240 horsepower and 255 pound-feet of torque, and available with either rear- or all-wheel drive. BMW says the 428i will sprint to 60 miles per hour in a respectable 6.2 seconds. For folks in need of more thrust, BMW will happily sell you a 435i Convertible, available only with rear-wheel drive, powered by a 3.0-liter, twin-turbocharged inline-six that produces 300 hp and 300 lb-ft of twist. Hitting 60 mph in the 435i will take roughly five and a half seconds with the standard eight-speed auto. Curiously, BMW did not mention anything about a six-speed manual transmission for either model, so looks like this droptop might be an auto-only affair. We've contacted BMW for confirmation, so we'll keep you posted.
Like the 3 Series Convertible it replaces, the 4 Series uses a three-piece folding hardtop configuration, and BMW says that added sound deadening reduces audible wind noise by about two decibels. Folding the automatic roof takes just 20 seconds, and can be done at speeds up to roughly 11 mph. For chilly, top-down driving (something we're big fans of), there are now three-temperature neck warmers for the front seats - just like what Mercedes-Benz offers with its AirScarf system.