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BMW names new chief for Mini

Mini is still transitioning models over to its new platform, and in the US market at least, the diminutive brand is dealing with a sales decrease of 15.6 percent in 2014. The low gas prices aren't helping either. But as of March 1, there's a new boss running the company across the world as Sebastian Mackensen (right) is promoted to the top spot from his current role as head of sales. Mackensen has been with Mini since October 2013, and according to Automotive News, before that he headed North and South American sales for Audi. Current brand boss, Jochen Goller is staying with BMW family and moving to China to take over as marketing chief for the BMW Brilliance joint venture. He had been the leader at Mini since 2013. Among several other personnel shifts, the BMW brand is also promoting Uwe Dreher to be its new head of marketing. He is currently in charge of those duties for the company in the Great Britain region. Personnel changes at MINI and BMW Group sales Munich . From 1 March 2015, Peter van Binsbergen will be Senior Vice-President, Sales and Marketing of BMW Group Germany. The 47-year-old mechanical engineer is currently Head of Sales and Marketing at the BMW Brilliance Joint Venture based in China. Mr van Binsbergen's career with the BMW Group began over 20 years ago when he assumed senior positions responsible for product planning, marketing and sales at BMW South Africa. He then moved to BMW Japan, where he was Director of Marketing, followed by a move to BMW Group headquarters in Munich, where he led the department responsible for sales channel development and the Group's "Future Retail" programme. Jochen Goller will move to China where he will take over an extended role with overall responsibility for Sales and Marketing at the BMW Brilliance Joint Venture in China. Mr Goller (48), who has headed up the MINI brand since 2013, already has experience when it comes to the Chinese market. During his 15-year career with the BMW Group, he was previously Head of Marketing at BMW China before returning to Europe, where he first took over responsibility for the MINI brand in Great Britain and Ireland ahead of moving to his current job. From 1 March 2015, Sebastian Mackensen will take on responsibility for the MINI brand. Mr Mackensen (43) joined the BMW Group in October 2013 as Head of MINI Sales.

BMW i5 could get Toyota-sourced hydrogen power

It's starting to feel like the automotive landscape is right on the cusp of a boom in hydrogen-fueled vehicles. After all, the Toyota FCV is nearly ready, Volkswagen is readying a fuel cell concept for this week's Los Angeles Auto Show and Hyundai already sells its Tucson Fuel Cell. The next big name to add to that list might be BMW, as the company's co-development deal with Toyota starts to bear fruit.
According to Autocar, BMW may use a version of the fuel cell system from the Toyota FCV in the future i5. As part of its eco-oriented i sub-brand, the i5 is expected to be a stretched version of the i3 (pictured above) with extra rear legroom and cargo space. It's unclear at the moment whether a battery-powered pure electric powertrain will also be available. If accurate, then the rumor could give the Bavarian brand a counterattack against Mercedes-Benz' planned fuel cell vehicle in 2017.
BMW and Toyota first signed the memorandum of understanding to co-develop fuel cells, lightweight technology and a sports car back in 2012, and they made the arrangement official in late 2013. So far, few details on the progress of the work have been disclosed, but the performance model has been rumored to use a front-engine, all-wheel drive layout with supercapacitors.

Mini Vision Next 100 concept invokes an alternate universe

Sir Alec Issigonis, designer of the 1959 Mini, would probably find Mini's new Vision Next 100 concept amusing. The original Mini was largely an exercise in efficient packaging and clever engineering. That it was handsome, and became iconic, was more a product of its wild success than an intentional product of its exterior styling. While the Mini concept is undoubtedly cleverly packaged, it's almost purely a styling exercise, no matter what sort of futuristic connected/autonomous functionality Mini says it'll have. Mini doesn't seem able to move past the Mini as a caricature of itself. The heavy, floating roof, the vestigial round and friendly "headlamps", the oversized gauge pod. This seems very German, the inability to communicate essential brand attributes without using cliches. Mini is in a styling rut, trying to evolve the same basic styling language with each new generation, stretching it over larger hard points. The Vision Next 100 program would have been a great time to communicate to the public that Mini is more than just styling tropes: it's an attitude, a way of thinking, a connectedness to the driver. More than a badge or bug-eyed headlights. To its credit, the interior is massively decluttered. That's in part to the rear-engine layout, but more on that in a follow-up piece. The comparatively vast footwell and ultra-minimalist dash pair well with the giant windscreen. It feels light, airy, and authentic to the ideals of the originally Mini in terms of space efficiency, without being overly sentimental. Futurism is a thankless profession, and we can't take this concept literally as a vision of what the brand will be in 100 years. We can say this: it doesn't seem that Mini will be able to transcend the styling tropes that currently define Mini. Let's hope they find a way out of their rut. Related Video: Featured Gallery Mini Vision Next 100 Concept View 38 Photos Design/Style BMW MINI Coupe Hatchback Concept Cars Future Vehicles vision next 100