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The Homer to contest 24 Hours of LeMons

It's finally happened. A 24 Hours of LeMons team has built the definitive interpretation of The Homer from The Simpsons for competition in an upcoming race. As you may recollect, The Homer is the fictional car designed by Homer Simpson for his brother's car company. Designed with a separate compartment for screaming children and other Homer-centric goodies, the animated machine bankrupted its parent company and put Homer's brother out of a job. Now we get to watch it race other crap cans as it tackles Southern California's Buttonwillow Raceway on June 29. Scott Chamberlain, Kris Linquist, Reid Conti, Ben Reilly and Mike Yepes will helm the machine, and Jeff Herman serves as the team's creative director.
The racer is the latest incarnation of a well-abused BMW 3 Series. The team campaigned the same E30 under the "Prickstine" banner as a Chrysler Imperial tribute and "Porcubimmer," the latter being a riff on the ever-popular joke about the difference between porcupines and BMW models. Never gets old. You can check out a video of the finished Homer below, and be sure to like the team on Facebook to see updates from the race. Now, about that Canyonero...

These are the top luxury cars bought by people entering the segment for the first time

Let's say you just got a big promotion at work or the kids are moving out of the house, and you finally have some extra money. You decide to blow it all at once and treat yourself by upgrading your ride. Naturally, you look to a luxury automaker. What do you choose?
Models like the Audi A3 and Mercedes-Benz CLA-Class may be tailor-made to introduce buyers to the premium segment, but a new study finds that they don't garner the highest rates of non-luxury customer conquests. It turns out that a Volvo leads among folks moving up to a premium brand, and it isn't even one that's made anymore, at that.
A recent study by Polk and IHS Automotive looked at what models had the highest rates of buyers upgrading from a non-luxury segment. The information comes from its new vehicle registration data through April 2014. All ten top models boasted conquest rates of over 50 percent, but the Volvo C70 led the field with 68.01 percent of its customers coming from non-premium brands.

BMW Vision Gran Turismo takes M235i Racing to the virtual extreme [w/videos]

Late last year, Mercedes-AMG worked up a concept car called the Vision Gran Turismo. It presented it at the Los Angeles Auto Show, but that wasn't the point: the point was that it would feature in Gran Turismo 6 on the PlayStation 3. It wasn't the first concept created specifically for the popular driving simulator - following similar projects by Citroën and Red Bull Racing - and as we reported just a month later, it wouldn't be the last. What we have here is the next.
Looking like an even more extreme version of the M235i Racing, the BMW Vision Gran Turismo concept builds on "the tradition of the successful BMW touring cars of the 1970s" in a heart-pumping, if unfortunately strictly virtual form. It's got more extreme aero than the aforementioned M235i Racing and a striking take on the M division's signature light blue, dark blue and red stripe over white livery.
Underneath the digital bonnet sits the same 3.0-liter inline six as the M235i, but pumping out a prodigious (if theoretical) 549 horsepower - far more than the 333 hp in the actual Racing version or the 320 hp in the roadgoing model. Of course BMW has given it an ideal 50:50 front-rear weight distribution and a curb weight of 2,600 lbs - nearly a thousand pounds less than the roadgoing M235i.