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BMW details cheaper, sub-M performance cars for young 'brand ambassadors'

BMW's M cars are undoubtedly some of the best sport sedans in the world. Unfortunately, their prices put them out of the reach of a huge segment of buyers, many of them young. However, that might change in the near future as BMW launches its M Performance Automobiles performance sub-brand, positioned between its standard cars and the full M models.
Traditionally, M car buyers have been male and in their early-40s, according to Oliver Ganser, product strategy manager for BMW North America, speaking to Automotive News. However with MPA, BMW hopes to find even younger buyers "who will be brand ambassadors and appeal to the real enthusiasts that we have," he said. These new MPA models will see a mild boost in power and handling from off-the-shelf parts, instead of the unique engines and cutting-edge tech from their bigger M brothers.
The M Performance Automobiles line was launched last March at the Geneva Motor Show with high-performance diesel models of the 5 Series, X5 and X6. The first of the MPA models coming Stateside, the M235i, launches in March. We liked it when we drove it in January, but the $44,000 base price is still a bit steep. If it proves to be a success, we will see more of them, and if not, then it'll go down as another failed experiment, like the 318ti hatchback.

VW Golf R pitted against BMW M235i in enthusiast's choice battle

Most people don't have two, open spots in their garage to fit a practical daily driver and a fire-breathing performance car for the weekends. That's what makes vehicles like the latest Volkswagen Golf R and BMW M235i just about perfect for the average person. Both of these Germans can lope around as a commuter 90 percent of the time and be perfectly comfortable. However, when you want to walk in the door with a big smile on your face, you can take the back roads home and get a real thrill from them.
In his latest short video, Chris Harris from Drive tests these surprisingly comparable German performance cars. Both of them offer buyers in the neighborhood of 300 horsepower, with the BMW winning out with 320 hp. However, the Golf R gets standard all-wheel drive, which is now an option on the M235i. Harris has quite positive things to say about these Europeans, but you're going to have to watch the video to hear just what he thinks.

Alpina B3 Bi-Turbo offers Europeans a pre-M3 performance 3er

Anyone that's spent some time behind the wheel of the Alpina B7 probably knows enough to understand what Americans are missing with this, newly launched Alpina B3 Bi-Turbo. We've got no lack of M models to choose from, it's true, but the Alpina touch offers a completely different driving character, with almost as much performance. A pity then that Alpina has no plans that we've heard of to bring this one across the pond.
Filling the gap between the current 3 Series offerings and the outgoing M3 (we're not likely to even see the new M3 and M4 until September's Frankfurt show, nor be able to buy one until after that), the B3 Bi-Turbo brings serious performance to the F30 3er. As the name indicates, two turbochargers are used to force-feed BMW's 3.0-liter inline-six engine, for a total output of 410 horsepower and 442 pound-feet of torque. That power offers a big jump from even the BMW 335i sedan, and will push the B3 to 62 miles per hour in just 4.2 seconds and on to a top speed of 190 miles per hour. Alpina's own sport suspension underpins the thing, while the power is modulated by way of a eight-speed automatic transmission.
The new B3 will be easily recognizable thanks to its "Classic" 20-inch, 20-spoke Alpina wheels, and a rather subtle, aero-enhancing body kit. No pricing has yet been announced, but you will find a host of additional information in the attached Alpina press release below.