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Honda scores big in Automobile Advertising of the Year Awards [w/videos]

This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.

2017 BMW Alpina B7 xDrive is an M7 by any other name

Have you been waiting for BMW to release a more potent version of the new 7 Series? Try 600 horsepower on for size and forget all about the famous M badge. The new flagship performance sedan from Munich is the 2017 BMW Alpina B7 xDrive. Alpina is Bimmer's tuner of choice, and it designs customized features to integrate precisely with the factory build. The B7's 4.4-liter twin-turbocharged V8 is massaged to deliver a nice, round 600 horsepower, and a torque figure nearly as impressive at 590 pound-feet available from just 3,000 rpm. All that muscle is channeled through an eight-speed automatic to all four wheels (as you might have guessed from the new xDrive handle). The result is an Autobahn-blitzing 0-60 time quoted at just 3.6 seconds – 0.8 seconds quicker than its predecessor – and a top speed estimated at 193 miles per hour. Those would have been considered supercar figures not that long ago, but are delivered here in a luxury sedan as big as they come. They also stand up pretty well to the forced-induction eight-cylinder competition in the Audi S8 Plus, Jaguar XJR, Maserati Quattroporte GTS, and Mercedes-AMG S63. The Audi produces a bit more power but less torque, the Mercedes does the opposite, and the Jaguar and Maserati are left in the dust. Only the S8 Plus dares claim a quicker 0-60 time, and even then it's only said to be a tenth quicker. (The Mercedes-AMG S65 boasts much higher output from its V12, but without an all-wheel drive system capable of handling all its muscle, it's a fair bit slower off the line.) Keeping all that momentum under control is an air suspension with adaptive dampers, active roll bars, and four-wheel steering. It's all mounted to 20-inch wheels wearing Michelin Pilot Super Sport rubber and packing oversized brakes measuring 15.5 inches at the front (with four-piston fixed calipers) and 14.5 inches (with floating calipers) at the back. Of course it also benefits from all the advancements that the Bavarian automaker developed for the latest 7 Series, but takes things a step further with a specific aero kit and an interior decked out in even more upscale leather and trim. The finished product may not wear an M7 badge as so many have called for from BMW's flagship sedan series over the years. But the Alpina name carries a cachet all its own and has for the past 50 years now – which is a few years longer than BMW M GmbH has been around.

These are the top luxury cars bought by people entering the segment for the first time

Let's say you just got a big promotion at work or the kids are moving out of the house, and you finally have some extra money. You decide to blow it all at once and treat yourself by upgrading your ride. Naturally, you look to a luxury automaker. What do you choose?
Models like the Audi A3 and Mercedes-Benz CLA-Class may be tailor-made to introduce buyers to the premium segment, but a new study finds that they don't garner the highest rates of non-luxury customer conquests. It turns out that a Volvo leads among folks moving up to a premium brand, and it isn't even one that's made anymore, at that.
A recent study by Polk and IHS Automotive looked at what models had the highest rates of buyers upgrading from a non-luxury segment. The information comes from its new vehicle registration data through April 2014. All ten top models boasted conquest rates of over 50 percent, but the Volvo C70 led the field with 68.01 percent of its customers coming from non-premium brands.