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BMW ponders increase in i3 production capacity on early demand

The 2014 BMW i3 is not slated to hit US showrooms until the second quarter of next year, but the response BMW has received for the all-electric hatchback has been positive enough that the automaker is already considering boosting production capacity. Bloomberg Businessweek reports that more than 8,000 customers have reserved an i3 so far, which is high, especially considering that BMW only planned to sell 10,000 i3s total in 2014.
Talking to BMW CFO Friedrich Eichiner, the report says that if the demand holds for the i3, BMW would increase capacity accordingly. The i3 goes on sale next month in Germany before a global roll out in the US, China and Japan, and with a starting price of $41,350, it is priced slightly higher than current small plug-in vehicles offered in the US like the Chevy Volt, Ford Focus Electric and Toyota Prius Plug-in, though features more use of advanced, lightweight materials.

Recharge Wrap-up: Portland's Electric Avenue, hacking a Tesla

Portland, Oregon has opened a city block set aside for electric vehicles. Dubbed "Electric Avenue," the EV-only zone replaces one that was taken over by new construction. The new Electric Avenue is an improvement, though, with four universal, 50-kW fast chargers and two Level 2 chargers. Currently, charging is free when customers pay for the metered parking. Portland's original Electric Avenue became a gathering place for EV drivers and an opportunity for companies to test charging technology. Read more at Ecomento. Hackers Kevin Mahaffey and Marc Rogers discussed hacking a Tesla Model S at the Def Con hacking conference. They outlined the car's vulnerabilities, particularly regarding the central information display, instrument cluster and the gateway. The hackers were able to exert control over certain subsystems, but they also pointed out some of the ways in which the car is protected from outside manipulation. Among other things, they were able to turn the car on and off, lock and unlock the doors, control the brakes under five mph, and shift the car into neutral above five mph. Tesla, who was also on hand for the presentation, has patched many of the vulnerabilities. Read more at Tom's Hardware. The BMW i3 is now available through DriveNow in Copenhagen, Denmark. After the carsharing program's success with the electric car in Germany, the UK and US, BMW (which owns DriveNow along with car rental company Sixt) has created a fleet of 400 i3 EVs in the Danish capital. With the help of bus operator Arriva, the BMW fleet is interconnected with public transportation. "Here in Copenhagen we are now already witnessing mobility of the future," says BMW's Dr. Bernhard Blattel. "It is on-demand technology, interconnected, quiet and electric." Read more in the press release below. Four hundred BMW i3 for interconnected mobility in Copenhagen. BMW i supports the improvement of life-quality in cities; Electric car sharing as the key component; DriveNow with the BMW i3 shortly also in Copenhagen, directly interconnected with public transport. Copenhagen. Following the successful introduction of the BMW i3 to the DriveNow fleets in Germany, the UK and the USA, the next major step is being taken with the commissioning of 400 BMW i3 in Copenhagen on September 3rd 2015. What is new here is an all-electric fleet which is also interconnected with public transport.

Honda scores big in Automobile Advertising of the Year Awards [w/videos]

This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.