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2015 BMW X4 gets its small-screen debut

It's easy to dismiss the 2015 BMW X4. On one hand, the high-style crossover seems more like a boardroom decision than a practical one. In a world with the 3 Series, 4 Series, X3, 3 Series GT and 4 Series Gran Coupe, is BMW really being inundated with requests for a baby X6? Of course, when we finally got behind the wheel of the CUV for our First Drive, it proved rather entertaining, and certainly the X6's global sales success suggests that it's worth the relatively low-cost risk for the Bavarian automaker.
Now, it's the general public's chance to weigh in on the latest crossover Bimmer and vote with their dollars. The X4 is just hitting showrooms in the US, and BMW is beginning its marketing campaign for it with the slogan "Embrace the Unknown." The first TV ad shows off the CUV driving through the world's major cities as they undulate like the rolling ocean. A woman flatly says phrases starting with "Go," while a synth-heavy score plays underneath that wouldn't be out of place over the end credits in an '80s sci-fi movie.
Visually, it's actually kind of a cool ad and evokes some of the special effects from Inception. Focusing on an urban atmosphere is probably a good idea, too, because the percentage of X4s going offroad is likely to be in the low single digits, if that. Now, let's see if BMW buyers are willing to embrace the unknown of the X4. Scroll down to watch it for yourself.

BMW M6 gets new Competition Package

With 560 horsepower on tap, the BMW M6 is already plenty powerful and capable. Those looking for an extra boost, however, may be interested in the new Competition Package. While BMW already offered a Competition Package before, the new one is even more powerful. Where the 4.4-liter twin-turbo V8 in the standard M6 produces 560 hp and the previous Competition Package boosted that to 575, the new one bumps it up to a nice round 600 – torque jumping from the standard 501 lb-ft to 516 with the new package. That means the M6 Coupe with the new package in place will now run to 62 miles per hour from a standstill in 3.9 seconds and on to 124 mph in 11.8. Top speed is electronically limited (as usual) to 155 mph, but can be derestricted to 189 if you also specify the M Driver's Package. Of course, this upgraded M6 isn't all about straightline speed: the package also includes firmer springs, dampers and anti-roll bars, as well as a retuned differential, steering and stability control. Unique 20-inch alloys and black chrome tailpipes also form part of the package that will be available for the M6 Coupe, Gran Coupe and Convertible starting in July. Before you get too excited, keep in mind this announcement is for Europe. We're standing by for information on US availability. In the meantime, check out all the details in the press release below. More potent Competition Package for BMW M6 Coupe, BMW M6 Gran Coupe and BMW M6 Convertible. Munich. In July 2015 BMW M GmbH will replace the existing Competition Package for the BMW M6 Coupe, BMW M6 Gran Coupe and BMW M6 Convertible with an upgraded version. The new Competition Package has been developed with a keen eye on enhancing driving dynamics. It includes a power boost for the 4.4-litre V8 petrol engine with M TwinPower Turbo technology (BMW M6 Coupe/BMW M6 Gran Coupe/BMW M6 Convertible: fuel consumption combined: 9.9/9.9/10.3 l/100 km [28.5/28.5/27.4 mpg imp]; CO2 emissions combined: 231/231/239 g/km)* of 29 kW/40 hp over the standard unit, to 441 kW/600 hp. Peak torque also rises, from 680 Nm (501 lb-ft) in standard tune to 700 Nm (516 lb-ft), and is available across an extremely wide rev band – between 1,500 and 6,000 rpm. New personal best for the BMW M6 Coupe: 0 – 200 km/h (124 mph) in 11.8 seconds. The three model variants impress with outstanding performance when fitted with the new optional Competition Package.

Car subscription services: A slow, expensive start — but the potential is huge

Americans are used to paying for subscriptions — to magazines and cable television, for instance — but experience shows they'll cancel when the price of admission gets too high, or there are more tempting alternatives. Cord cutters ditched nearly 1.5 million pay-TV subscriptions in 2017, according to a survey by Leichtman Research Group. Cable TV started out cheap with basic offerings, and then got expensive. The auto industry's subscription offerings are new, but they're starting out costly, and not price-competitive with traditional leasing. The upside is that they take the hassle out of car ownership for busy people by letting the service take care of maintenance, insurance, licensing and taxes. And they give consumers choice, often allowing relatively painless switches between different cars in the automakers' lineup. Subscription services also point the way toward an ownership-free auto experience, and offer an easy transition to a potential world where ride- and car-sharing will be dominant. Subscriptions are here to stay, but consumers may take a while to "get" them. Lincoln's subscription service for lightly used 2015 to 2017 models, offered through the Ford-owned Canvas beginning this year, got off to a slow start. Many early subscribers canceled. Last month, Cadillac announced it would " temporarily pause" its $1,800-per-month Book subscription service for "adjustments" as of December 1. According to the Wall Street Journal, "Snags with the back-end technology used to support the service made some customer-service functions tedious and time-consuming, adding costs for the company." The challenge for automakers is to come up with a strategy that offers consumers a compelling, affordable option to regular ownership, and one that can also make a profit. I think they'll find that sweet spot, but they're not there yet. Jack Nerad, former executive editorial director at Kelley Blue Book and author of " The Complete Idiot's Guide to Buying or Leasing a Car," points out that "A lot of people expected that subscriptions would be very valuable for people who wanted inexpensive transportation, but the reality is quite the opposite. Subscriptions are offering more choices for the wealthy.