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Is BMW ready to increase i8 production?

The BMW i8 plug-in hybrid is really fast. But the car is getting to customers really slowly. The German automaker might be doing something about that. Bimmer executive Ian Robertson, speaking with reports at the Los Angeles Auto Show this week, commented on the high demand for the super-PHEV and said the company may step up production in Germany, Automotive News Europe says. That's because the wait list for the i8 is approaching 18 months in some global markets. And Robertson would like to get that timeframe down to about six months. No details were disclosed about how fast the i8 is being produced or how much faster that production rate may get. The i8, which retails for about $135,000, started sales in Europe in June and in the US two months later. As for the smaller, slower i3 electric vehicle, BMW is making about 2,000 units a month, and wait lists are down to about four months. Part of the reason for that is because BMW shifted distribution rates for that model towards the US to meet higher-than-expected demand from stateside consumers and slow German sales. Through the end of October in the US, BMW had sold almost 4,300 i3 vehicles and 271 i8 models, including 204 i8 units last month alone.

2014 BMW 328i xDrive Gran Turismo

"The Ultimate Driving Machine" has been BMW's tagline for nearly 40 years. Launched in the 1970s, the marketing campaign was a stroke of genius by ad firm Ammirati & Puris, as the phrase helped differentiate the imported Bavarian cars from their fellow European rivals by subtly pointing out that Mercedes-Benz and Audi were offering luxury models, while BMW was selling sporty and youthful driving dynamics. The campaign worked - some would argue that stands among the most effective ad campaigns ever - and countless Baby Boomers embraced the brand's fun-to-drive image by taking delivery of the company's new models.
BMW still boasts that its vehicles are "The Ultimate Driving Machine" four decades later, but the brand is very different today. It offered just a few model lines in the mid-1970s, and only a handful of vehicles within. In 2014, the automaker offers an exhaustive range comprised of nearly a dozen lines with almost 50 different models. To survive and thrive, BMW has decided it must massively broaden its appeal.
One of the latest arrivals to BMW's ever-growing stable is the 2014 3 Series Gran Turismo. The five-door hatchback is best thought of as a smaller version of the company's 5 Series Gran Turismo built on stretched 3 Series platform that, in the case of this test car, shares the running gear of the 328i xDrive sedan. On paper, the five-passenger vehicle checks all the proper boxes with regards to performance, utility and economy. But does this family-focused 3 Series still deliver driving dynamics that qualify it for the title of Ultimate Driving Machine?

Alex Zanardi talks new challenge at 24 Hours of Spa with BMW

"I have overcome greater things in my life than driving at night." When considering Alex Zanardi's tumultuous life and racing career, the notion that he might be worried about racing for the first time at night seems patently absurd the moment I pose the question. But as I've discovered previously, ask Zanardi a question and his reply - even a brief one - will offer analysis. "I'm really looking forward to it," he says, before adding: "Also, it will be much cooler." Zanardi is talking about the latest installment in his racing career - the 24 Hours of Spa - where he will race a BMW Z4 GT3 alongside fellow ex-Formula 1 driver Timo Glock and DTM driver Bruno Spengler. For the second year, Zanardi is running with ROAL Motorsport, and the team has the full weight of BMW behind it as it prepares to go up against 57 other cars on the historic Belgian circuit this weekend. I first met Zanardi last year at Brands Hatch on a hot May afternoon after his one-hour Blancpain Sprint Series race. He was exhausted and downing can after can of cola but still happy to chat to fans as he cooled off. I ask why, if that was such a tough experience, he is prepared to do it for 24 hours. "It's a good question, why would I?" he ponders aloud before quickly adding: "I am confident I am as well-equipped as I can be to face such an enormous commitment." That confidence comes from three developments that have allowed him to be the first disabled driver to race the Spa 24H. Firstly, his athleticism; since Zanardi lost both his legs in the horrific CART accident at the Lausitzring in 2001, he has drawn admiration for his subsequent achievements as a racing driver and paracyclist; the Italian won two golds and a silver at the 2012 London Paralympics in handcycling. The man is seriously fit. The next major change is inside the Z4 cockpit, where he has worked with BMW engineers to adapt the braking system without hindering his able-bodied teammates; having two others sharing the car with him is a new challenge for both Zanardi and BMW. New controls, particularly the brake pedal, were designed with impressive results. "[The engineers] made my life easier quite dramatically via ergonomics, pushing the brake pedal and the footrest where I put my prosthetic feet to the side of the space that was available. "This makes everything better for me. The ratio of the brake pedal is changed.