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Confident new Cadillac marketing boss ready to take on Tesla, BMW

When there's a former BMW executive heading Cadillac's efforts to boost sales of its only plug-in, it's a pretty safe guess that the marketing emphasis won't be on environmental friendliness and tree-hugging tendencies. The General Motors luxury brand has appointed ex-Bimmer executive Uwe Ellinghaus to be its marketing chief late last year, and the German-born Ellinghaus is now saying that he's targeting potential customers of Tesla Motors, in addition to BMW, for potential growth in sales of the Cadillac ELR extended-range plug-in. Appointed to Cadillac's head of marketing last November, Ellinghaus recently told Advertising Age that GM needs to highlight the Cadillac's looks and performance. He complimented Tesla for putting more emphasis on those attributes in the Model S than on its lack of emissions or lack of refueling costs (but Tesla hasn't shied away from highlighting the EV's savings). Ellinghaus says that trying to gear advertising "for people who are tree-huggers and green-wash an entire brand" won't be successful. You don't say. So far, the ELR hasn't made much of a dent in US car sales. Through May, Cadillac, which spent about $280 million on all of its US marketing last year, sold 293 units, whereas Tesla had been approaching the 11,000-unit figure for the Model S. With that in mind, Cadillac may be working on a sportier version of the ELR, as spy shots of a test vehicle from May revealed larger brakes and wheels. You can read our First Drive impressions of the ELR here.

Are you the 2016 BMW M2?

From the looks of these spy shots, BMW is back testing the hotter version of the M235i, the M2. We first brought you pictures of the lightly disguised coupe a few weeks back. While those original shots were on the road, it would seem that BMW has transitioned its testing to the Nürburgring.
Here, we get a better look at the M2 prototype's M-spec wheels. This particular car is missing the traditional quadruple exhausts that serve as an easy identifier for BMW M products, although our spies report that the tips, along with a more assertive front fascia, will arrive when the M2 makes its production debut.
We can't yet confirm any powertrain details, but previous rumors had the M2 getting its go from a tuned version of the brand's N55 turbocharged inline-six. Take a look up top for this latest round of spy photos of the BMW M2.

Car Hacking 101: Here's what motorists should know [w/video]

Cars are nothing more than computers on wheels. As such, they're vulnerable to hackers. Most people who work within the auto industry have understood this for years, but for the broader American public not paying as close attention, three storylines emerged recently that underscored this new vehicular reality. First, German researchers found a flaw in BMWs remote-services system that allowed them to access the telematics units in vehicles. Then, a 60 Minutes report demonstrated that researchers could remotely infiltrate a Chevy Impala and override critical functions, like acceleration and braking. Finally, a US Senator released a critical report (see video above) that found almost all automakers are unprepared to handle real-time hacks of their vehicles. Those reports come on the heels of two previous instances in recent months when researchers demonstrated the capability to hack cars. All this news can be disconcerting. If you're late to the concept of car-hacking and wondering how this is possible, we've got you covered. Here's your quick primer on what you need to know. 1. How Did My Car Become A Computer? On the outside, cars haven't changed all that much over the past couple of decades years. On the inside, however, the amount of electronics and software has dramatically increased. Most new cars contain more than 50 microprocessors known as electronic control units. These ECUs control everything from airbag deployment and navigation systems to throttle control and braking, and they're usually connected to each other on an internal network called the CAN bus. 2. What Exactly Is Car Hacking? Depends who you ask. Automakers might consider anything that alters the car from its state of manufacture as a 'hack.' For example, if you're chipping the engine – re-calibrating those ECUs to increase your horsepower – some people might consider that a hack. But in the context of the recent news reports, security experts are focused on unwanted, unauthorized cyber intrusions into a vehicle. Once inside your car, prospective attacks could range from minor things like eavesdropping on conversations via an infotainment system and unlocking car doors to major concerns, like overriding driver inputs and controlling braking, steering and acceleration. 3. How Is This All Possible? Any part of the car that communicates with the outside world, either via a remote or direct connection, is a potential entry point for hackers.