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Honda scores big in Automobile Advertising of the Year Awards [w/videos]

This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.

BMW i5, i7 rumors surface again

When we first wrote about a rumored BMW i5 in January 2014, after speaking to the Munich-based head of electric vehicle operations and strategy, BMW USA wrote to tell us that the "suggestion of a BMW i model larger than the i3 is hypothetical at this point." After that note came a year of speculation from places like Car and Driver, Automobile and Autocar zeroing in on what this "hypothetical" EV would look like. Car has this year's first scoop, laying out a few more of the ideas behind the expansion of the i line. Said to be aimed straight at the Tesla Model S, it is based on the long-wheelbase, Chinese-market 5 Series but will be badged as either an i5 or an i7. Expected to arrive in time for the 2018 model year to join the next-generation 5 Series, it will be priced to compete with the Model S, but loading up on options can push that beyond $125,000, according to Car. Outside will be a sedan body, possibly with cues from the 6 Series Gran Coupe and the next 7 Series. The internals will be a mix of components like steering, brakes, and suspension from the next ICE 5 Series, with a plug-in hybrid, battery-extending powertrain derived from the i8. Car's info suggests a four-cylinder motor with around 245 horsepower up front, with a 204-hp e-motor also up front and a 90-hp e-motor in the back, as opposed to the i8's single motor. That arrangement provides about 544 total horsepower and will allow the sedan to run in purely electric front- or rear-wheel drive, or as a petrol-electric all-wheel drive. Electric range should be around 80 miles, and the ICE will be limited to operation above 40 miles per hour. There's reason to start putting weight behind these specs because they repeat, almost exactly, those written in the Automobile piece from December. That story said BMW wants to build 30,000 of them per year, and a concept could come in 2017. Featured Gallery 2014 BMW i3: First Drive View 33 Photos News Source: CarImage Credit: Copyright 2015 Sebastian Blanco / AOL Green Rumormill BMW Hybrid Sedan bmw i bmw i5

BMW pays tribute with Z4 racing livery

Whether it's from Martini or BMW, there's something that makes us a little weak in the knees when we see a racing livery of dark blue, light blue and red stripes over white. Like the one on this BMW racer that will compete at Sebring next weekend. Presented alongside its spiritual predecessor at Amelia Island this weekend, this BMW Z4 GTLM has been decked out in a throwback version of the Bavarian automaker's iconic color scheme. It's a tribute to the BMW 3.0 CSL that scored the marque's first victory at the legendary Floridian endurance race 40 years ago and even wears the same number 25. It's as good a reason as any to bring back a racing livery we love, but then we'd probably take just about any occasion to appreciate it anyway. 40 years after the first win in Sebring: BMW presents anniversary design of the BMW Z4 GTLM for the 12-hour race. Munich (DE), 14th March 2015. On 21st March, BMW Team RLL will contest the 63rd staging of the legendary 12-hour race of Sebring (US) in the US state of Florida. The endurance classic is also the second race of the 2015 United SportsCar Championship (USCC). BMW Motorsport and BMW of North America celebrate a special anniversary on their return to Sebring this season: 40 years ago, BMW Motorsport got its first Sebring victory, with the BMW 3.0 CSL. In honour of that success, the two BMW Z4 GTLMs of BMW Team RLL will sport special designs as they compete on the "Sebring International Raceway". Car number 25 will carry the colours of the winning BMW 3.0 CSL of 1975. At an unveiling ceremony, which was part of the "Amelia Island Concours d'Elegance" in northern Florida, BMW of North America presented the anniversary design of the vehicles to the public for the first time. Many of the successful heroes of that time took the opportunity to attend the presentation. Forty years after the historic victory, then winners Brian Redman (US), Sam Posey (US) and Hans-Joachim Stuck (DE) were reunited on Amelia Island. Jochen Neerpasch, the first managing director of BMW Motorsport GmbH, and BMW Motorsport Director Jens Marquardt were also among the guests. They all had front row seats as current BMW Team RLL driver Bill Auberlen (US) completed the first presentation laps in the BMW Z4 GTLM with the anniversary design. 1975 was a significant year in the history of BMW in North America: BMW of North America was founded, and just a few days later came the historic first victory with the BMW 3.0 CSL in Sebring.