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Honda scores big in Automobile Advertising of the Year Awards [w/videos]

This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.

In-demand BMW i8 deliveries start in June, and it's more efficient than we thought

Memo to Elon Musk: objects in the rear-view mirror may be closer than they appear. In this case, it's a couple of plug-in BMWs. And they represent the closest thing to a true competitor for Musk and the Tesla Motors electric vehicles. The German automaker re-confirmed that demand for its upcoming i8 plug-in hybrid will exceed the initial supply batch, though BMW didn't release any specific numbers, Reuters says. BMW will start production next month with deliveries commencing in June for the 362-horsepower i8. The news is consistent with a November estimate from BMW that indicated that the first year of i8s were essentially spoken for in advance. We learned in late January that the number of i3 battery-electric vehicles imported to the US won't meet demand during that vehicle's first year of sales either. Here's the thing: all these people were interested in the i8 when BMW said the car got the equivalent of 94 miles per gallon. Turns out, those calculations were a bit off. Reuters also notes that the new numbers show the i8 gets 112 MPGe. That's on the lenient European cycle, but if anyone was holding out for an i8 with triple-figure fuel economy, your time (to get on the waiting list) has come.Motley Fool proposed late last month that BMW is positioned to be Tesla's only real competition when it comes to high-performance plug-in vehicles. The reasoning was that the BMW plug-ins, like the Teslas, are being built from scratch and don't just have EV powertrains dropped into existing vehicle platforms. Whether or not the competition is truly a two-team race is something we're not sure is completely decided yet, but we know it'll be fun to watch unfold either way. Want proof? Check out Autoblog's enjoyable First Drive of the i8 here.

Weekly Recap: BMW rolls out ambitious plug-in hybrid electric plan

"We believe that for the United States, this is going to be very important." – Julian Arguelles Let there be no doubt, BMW is serious about electric vehicles. The German automaker said this week it will make plug-in hybrid versions of all of its core models, an aggressive move that demonstrates its commitment to electric propulsion systems. BMW did not specify which vehicles will get the plug-in systems or provide a timeline for when they will arrive. But the announcement is clearly more than blustering, and the company revealed a 3 Series plug-in prototype this week at an event in France. BMW said the 3 Series uses a version of its 2.0-liter turbocharged four-cylinder engine (240 horsepower, 300 pound feet of torque) with an electric motor sandwiched between the engine and transmission in place of the torque converter. It has an all-electric range of 22 miles. A plug-in X5 with the same powertrain was also displayed alongside the 3 Series, though the X5 has been on the auto-show circuit for more than a year, including a recent stop in Los Angeles. Those two vehicles use "eDrive," and BMW's plans represent the first widespread transfer of its technology from development of the i3 and i8 models to more mainstream products. BMW said it's developing electric powertrains so they can be deployed rapidly across its range, and they are flexible enough to be used with fuel cells in future products. Enticingly, BMW is also working on a "Power eDrive" system, which debuted in a 5 Series GT concept at the event in France. This setup has two electric motors powered by a 20-kilowatt-hour battery pack, and when teamed with a four-cylinder turbo, pump out about 670 hp. Reinforcing BMW's commitment, the company will add more than 200 jobs at its factory in Dingolfing, Germany, to support electric-vehicle development. The moves come as BMW and other automakers diversify their portfolios while fuel economy and emissions regulations are getting tighter around the world. The United States has set a 54.5-mpg CAFE requirement for the 2025 model year. BMW said the electric vehicles were developed with an eye toward the US market, its government policies and its wide-ranging commuting styles. "We believe that for the United States, this is going to be very important," spokesman Julian Arguelles said. Ben Scott, a senior analyst in London with automotive research firm IHS, said BMW's moves are expensive – but necessary – to keep pace with the market.