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Confident new Cadillac marketing boss ready to take on Tesla, BMW

When there's a former BMW executive heading Cadillac's efforts to boost sales of its only plug-in, it's a pretty safe guess that the marketing emphasis won't be on environmental friendliness and tree-hugging tendencies. The General Motors luxury brand has appointed ex-Bimmer executive Uwe Ellinghaus to be its marketing chief late last year, and the German-born Ellinghaus is now saying that he's targeting potential customers of Tesla Motors, in addition to BMW, for potential growth in sales of the Cadillac ELR extended-range plug-in. Appointed to Cadillac's head of marketing last November, Ellinghaus recently told Advertising Age that GM needs to highlight the Cadillac's looks and performance. He complimented Tesla for putting more emphasis on those attributes in the Model S than on its lack of emissions or lack of refueling costs (but Tesla hasn't shied away from highlighting the EV's savings). Ellinghaus says that trying to gear advertising "for people who are tree-huggers and green-wash an entire brand" won't be successful. You don't say. So far, the ELR hasn't made much of a dent in US car sales. Through May, Cadillac, which spent about $280 million on all of its US marketing last year, sold 293 units, whereas Tesla had been approaching the 11,000-unit figure for the Model S. With that in mind, Cadillac may be working on a sportier version of the ELR, as spy shots of a test vehicle from May revealed larger brakes and wheels. You can read our First Drive impressions of the ELR here.

BMW teases 2 Series Coupe ahead of October 25 debut

Although it was finally just confirmed that the last of the BMW 1 Series coupes and convertibles went out of production months ago, we won't have to wait very long to see this model's replacement, the all-new 2 Series. BMW released a teaser video for its new coupe today and also announced that the 2 Series will officially debut on October 25.
We may still have to wait until the Detroit Auto Show to see it up close and in person, even though both the Los Angeles Auto Show and Tokyo Motor Show are nearly upon us. Either way, it's not clear when the 2 Series will roll into dealerships. Considering we've already seen the coupe sitting out mostly undisguised for a photo shoot, there really isn't much to see in terms of styling of the car in this sun-drenched, dirt-slinging teaser. BMW does say that this is the first trailer ahead of the 2 Series' unveiling, so there are likely to be more to follow the video seen below.

BMW swaps 30i and 40i models into 2017 2, 3, and 4 Series

BMW will continue its staggered rollout of new engines to many (but not all) of its products in 2017. The new modular engine architecture is the basis for three-, four-, and six-cylinder engines, some of which are already stuck in new Minis and a handful of BMWs. With those new engines come new (or in some cases resurrected) badges meant to connote the added power. They have the added benefit of further separating the last two numbers of the models from the actual displacement of the engines, which is always fun. BMW calls its latest 2.0-liter four-cylinder engine B48, and the new single-turbo six is the B58. The B48 cars get 30i suffixes and the B58s say 40i on the back. And if you really want to get down into code numerology: the B48 replaces the N20 four and the B58 supersedes the N55. Here's where they're headed next year: 2 Series: 230i and M240i For the small Bimmer, the 228i and M235i names are replaced by 230i and M240i models. In these applications, the four-cylinder makes 248 horsepower and 258 lb-ft of torque and the M-ish six makes 335 hp and 369 lb-ft of torque. The 2 gets other updates for 2017 as well. 3 Series: 330i sedan/wagon/Gran Turismo and 340i Gran Turismo For 2016, BMW put the 335-hp B58 six in the 3 Series sedan only. That engine spreads to the 340i Gran Turismo for 2017, and the N20 in the 328i is replaced by the B48 for 330i models in all body styles. There's still no six-cylinder wagon, and the 320i sedan keeps its N20 engine. Diesel sedans and wagons keep both the 328d name and the 2.0-liter four they had before. Trivia: The 330i name is being recycled – it was used on the E90 most recently. 4 Series: 430i and 440i Every 4 Series – including coupe, Gran Coupe, and convertible models – gets a new engine for 2017. Woo! And both engines will again be available with or without xDrive all-wheel drive. Woo. And no, that's not an official BMW photo above. The rest? BMW hasn't shared information on its 2017 crossover lineup, but we expect the X1, X3, X4, X5, and X6 will get new engines where applicable. And then there are the 30i and 40i models that already existed and won't be getting these new engines. The 330e iPerformance plug-in hybrid sedan already has the B48 four-cylinder. And the 540i, 640i, and 740i continue with a version of BMW's last-gen six. Got that all straight? Yeah, neither do we. And expect updates once the details on the 2017 crossovers are shared.