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Audi investing $30.3 billion through 2018 for product expansion

How does Audi plan to reach two million units in annual sales and pay for the 11 new models it's adding to its lineup - an expansion that may include models named SQ2, Q9 and F-Tron? By increasing its investment to 22 billion euros ($30.3 billion US) between now and 2018. That figure represents an increase of about 500 million euros over the previously planned outlay, according to a report by Automotive News, and that could be due to Audi wishing to goad the momentum that pushed it to 1.5 million annual sales two years ahead of schedule.
It's also about staving off the challenges from BMW and Mercedes-Benz. Now that BMW has been able to turn some of its attention away from its "i" series of Megacity cars, it will reportedly spend more than planned in 2014 as it continues the rollout of ten all-new vehicles and 15 new-generation vehicles through the end of next year. Mercedes, having been dropped to third in the sales race, is preparing to add 13 new cars over the next six years.
Audi's money is going into technology, into product like the next-generation TT and the Q1 and production expansions and upgrades all over the world. The expenditure represents just under a fourth of Volkswagen's 84.2 billion-euro ($115.7 US) outlay devoted to taking the number-one global automaker title away from General Motors and Toyota by 2018.

Audi Q2 is coming soon to a city center near you

For a company that exploded into modern consciousness through its Quattro all-wheel-drive technology, delivering a crossover with just two-wheel drive could be a big leap for Audi. While some models offer all-wheel drive, Audi will deliver the entry-level versions of its all-new segment-stealing Q2 baby crossover SUV with just front-wheel drive. All Q2 models will run as front-wheel-drive cars most of the time anyway, with the all-wheel drive doled out by an electronically controlled, multi-plate differential. Fitted as standard only to the range-topping 2.0-liter petrol and diesel models, and optional on the 1.4-liter petrol and less-powerful 2.0-liter diesel models, the system only moves torque to the rear axle when the front end has run out of grip. Looking past which wheels are driven, there are more reasons to be positive than negative about the Q2. First, where the Prologue concept was the first car from new(ish) design boss Marc Lichte to wear an Audi badge, the Q2 will be his first production model. No more sausages cut to different lengths, he insists, and you can tell he means it when you look at the huge, chamfered cut they've taken out of the top of the doors at the tornado line. Designed and conceived for a younger, more urban audience than any Audi before it, the Q2 will also deliver buyers a full Mini-style level of individualization for its five-seat cabin. View 47 Photos Audi will launch the car with six different engines and the teasing promise of plug-in hybrid power "one day" in its life cycle. At 13.7 feet long, the Q2 is 7.67 inches shorter than the Q3 and far lighter, too. At just 2,657 pounds, it's light enough that Audi felt comfortable giving it a 114-horsepower, 1.0-liter, three-cylinder engine as its entry powerplant. From there, Q2 buyers can step up to a 1.4-liter, turbocharged four-cylinder engine with direct injection, variable valve timing and lift, and cylinder-on-demand technology, with 148 hp. The top petrol-powered variant will have the 2.0-liter, four-cylinder turbo motor, with both direct and indirect fuel injection and 190 hp. A 114-hp version of the 1.6-liter, four-cylinder turbodiesel provides the step-in point to the diesel range (in Europe, anyway), followed by a 148- and 190-hp versions of the 2.0-liter turbodiesel.

2014 Audi A6, A7 and Q5 TDI diesel models get pricing and fuel economy figures [w/videos]

Last year, Audi announced that it was expanding its lineup of TDI models for 2014 with the Q5, A6 and A7 joining the diesel-burning Q7 and A8 L models already in existence. The Q7 TDI has been out for a few years now and we recently drove the A8 L TDI, but now Audi has released the pricing, performance and fuel economy details for the 2014 Q5 TDI, A6 TDI and the ever-stylish A7 TDI. Down the road, Audi has also promised a TDI version of the next-generation A3 that will debut for 2014.
Until the new A3 TDI shows up, the Q5 will be the most affordable diesel model in Audi's lineup, with a starting price of $46,500 to go with fuel economy estimates of 24 mpg city and 31 mpg highway. The closely related A6 and A7 will get identical fuel economy numbers of 24 city and 38 highway in diesel form, with the A6 TDI starting at $57,500 and the A7 TDI starting at $66,900. In the three new TDI applications, Audi's 3.0-liter V6 produces 240 horsepower and 428 pound-feet of torque, and all models are paired with an eight-speed automatic transmission. Scroll down for videos (stock running footage) and more information on the Q5 TDI, A6 TDI and A7 TDI, all of which go on sale in late summer.