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The 2018 Audi RS3 sedan priced above the BMW M2 and Mercedes CLA45 AMG

Today, Audi finally released pricing for the 2018 RS3 sedan and it's not quite the performance bargain you may have been hoping for. The RS3 sedan, available for the first time in the US, will start at $55,875 when it hits dealer lots later this year. That's thousands more than the competition from BMW and Mercedes-Benz, though it's not quite a straight one-to-one comparison. View 23 Photos For reference, a BMW M2 starts at $53,495 while a Mercedes-Benz CLA45 AMG will set you back at least $50,875. With an all-new 400 horsepower inline-5 under the hood, the RS3 is packing more punch than its German rivals, and, unlike the M2, sends power to all four wheels. Standard features include LED lighting, Audi pre sense basic, and blind-spot monitoring. Other standard equipment hasn't been announced yet, so it's difficult to make a straight comparison to the M2 and CLA45 AMG. The RS3 sedan will make its North American debut next week in New York. While the car will hit full production for the 2018 model year, there will be a limited number of 2017 RS3s produced. At $55,450, the 2017 model is slightly less expensive than the 2018 RS3. That small batch will be preconfigured with carbon trim, Audi virtual cockpit with MMI Navigation plus, a Bang & Olufsen sound system, 19-inch, five-arm-blade design wheels, red brake calipers, and the RS sport exhaust system with black tips. Sounds like a good deal if you've already got your heart set on the latest from Audi Sport. Related Video:

Control your Audi with your Apple TV, if you want to

Not to dash your hopes right up top, but this isn't a way to remotely drive an R8 from the comfort of your living room, or even summon it from the garage. Also, you'll need the new fourth-generation Apple TV (and a real TV hooked up to it) as well as a 2017 A4 or Q7. What Audi is offering is basically a version of the Audi MMI connect app distilled for the streaming media box. Things you can do include locking and unlocking the car, setting it to heat up or cool down before you hop in, and viewing the status of the car. (No screenshot was available from Audi, so you're looking at the iPhone version of the app up top. Just imagine it larger and more horizontal.) Who's it for? People who have the latest Apple TV, a new Audi, and would rather control the latter with the former on a big screen than a smartphone. In other words, we're not sure. We do wager that there's a decent amount of overlap between Audi drivers and tech early adopters, so someone will get excited by this. And since the new Apple TV is based on iOS, it probably wasn't too tough to port the iPhone version of the app over. Like a lot of what we're seeing at CES this week, this is likely a small step in the direction of increasing connectivity between all of the digital stuff in our lives and our cars. We'll get more excited when the family flatscreen turns into a live window of what your car is looking at. But also terrified.

The Volkswagen Group switches official language to English

The Volkswagen Group can't be fairly thought of as entirely German anymore, so the news that the company is switching its official language to English to help attract managers and executives is a rational, if surprising, decision. While many VW Group companies are still staidly German in character and culture, consider the other companies that it controls: Bentley (British), Bugatti (French), Ducati and Lamborghini (Italian), Skoda (Czech), Scania trucks (Swedish), and SEAT (Spanish). Not to mention the large Volkswagen Group of America operation, which constructs cars in Chattanooga, TN. Volkswagen's explicit motivation is to improve management recruitment – making sure the company isn't losing out on candidates for important positions because they can't speak German – and that's inherently sensible in a globalized economy. Particularly considering, like it or lump it, that English is the lingua franca of said global economy. It also should make it inherently easier to communicate between its world-wide subsidiaries and coordinate operations. It's hard to say for sure if this will have any impact on the consumer, although it's easy to see the benefits if, say, VW Group hires some American product planners or engineers and they push for features and designs that more closely suit American needs. After all, the US is a hugely important market for any manufacturer, and so the switch to English almost certainly has something to do with the outsized influence of the US in the global economy. And there doesn't seem to be a downside from a purely rational perspective, although it could mean that the Group's corporate culture becomes less German. Whether that's a good or a bad thing depends on your perspective. Related Video: Image Credit: Krisztian Bocsi/Bloomberg via Getty Images Plants/Manufacturing Audi Bentley Bugatti Porsche Volkswagen SEAT Skoda