2012 One Owner / Drive Select/ Titanium Pkg/ 66k Msrp/ Adaptive Cruise/ Perfect on 2040-cars

Auto blog

2016 Audi A3 Sportback headed to US under diesel power [w/video]

Every get the feeling that automakers aren't really listening to what it is that you want in an automobile? Well, Audi is. Following what it calls "an outpouring of enthusiasts' support," the German automaker has announced that it is bringing the new, 2016 A3 Sportback to the US under diesel power, in the summer of 2015.
Unveiled today at the New York Auto Show, the new A3 TDI Sportback joins an expanding range of A3 models available Stateside. Whereas the Sportback hatch was until now only slated to be offered in E-Tron hybrid form, and the TDI only as a sedan, this model combines the bodystyle of the former with the power of the latter. The new TDI slots into the family alongside the gasoline-powered A3 and S3 sedans and A3 Cabriolet as well.
Power comes from a 2.0-liter turbodiesel four with 150 horsepower and mated to a six-speed S tronic transmission. Because it's still a year away from launch, Audi tells us it hasn't determined figures for performance, fuel economy or carbon emissions numbers, but when it joins the company's considerable diesel offerings (which already include the A6, A7, A8, Q5 and Q7) as part of the new A3 rollout over the course of the next 18 months, you can bet it'll provide that combination of low-end grunt and long-range capability that diesel enthusiasts crave. In the meantime you can scope out the details and b-roll footage below for a closer look.

Is Audi getting complacent and suffering from brain drain?

The argument is made in a Reuters article: Audi is falling behind other luxury brands, such as Mercedes-Benz and BMW, due to a lack of research-and-development spending and "brain drain," or the migration of top executives and R&D chiefs to other parts of the Volkswagen Group. Reuters notes that Audi's current R&D chief is the third in 16 months.
Audi, which contributed to 40 percent of VW Group's $11.6 billion in profit the first nine months of the year, is delivering cars at a record pace: 1.31 million were delivered from January to October 2013 versus BMW's 1.35 million. Yet Audi, Reuters reports, doesn't have a halo car akin to BMW's new electrified i3 and i8 or an answer to Mercedes' plug-in-hybrid S-Class, and the R&D spending at Audi is less than BMW and Mercedes by a fair margin. It's noted in the article, however, that Audi benefits from other R&D spending within VW Group.
Reuters mentions that BMW "trumpets its new 'i' series" and the new Mercedes CLA and GLA ranges are winning "rave reviews" as part of its argument that Audi's recent lack of technological innovation could hurt future sales. Those cars do pack tons of new technology, some of which are firsts for mainstream production cars. But last time we checked, the i3 could be causing BMW's stock to slide, the CLA isn't receiving the rave reviews that Reuters would have you believe and the GLA hasn't been reviewed yet.

Audi planning A9 electric vehicle to challenge Tesla

It looks like we have another "Tesla Fighter" on our hands. Various higher-end automakers have announced plug-in luxury sports sedans that would likely take on the California-based electric-vehicle maker, and Audi now appears to have joined that group. The badge is A9, and it may be available to the public by the end of the decade, UK's Autocar reports. The Audi A9 E-Tron could be a beast. The car will deliver 429 horsepower via three electric motors – two driving the front wheels, one driving the rear. The sedan will be equipped with a 95-kilowatt-hour battery that will enable a 310-mile single-charge range (on the more generous European driving cycle). Lots of parts and features will be shared with the battery-electric SUV Audi is also planning. Where it really gets fun is the prospect of the sedan having "torque vectoring," in which power can be shifted from side to side in order to boost handling. Additionally, the car could have a wireless, inductive charging option as well as an auto-parking feature for positioning over the floor-mounted charging module. No word on how this car will be priced, but we're guessing quite high. Audi CEO Rupert Stadler has gone on record saying that the German automaker wants to have three all-electric models available to the public by 2020, though hasn't said anything specific about a high-end battery-electric sedan that would be geared to take on the Tesla Model S. The company did introduce its E-tron Quattro concept last year, though, and Audi has said it aims to have as much as 25 percent of its sales be of the plug-in variety by 2025. There's a chance for that if the A9 e-tron is as enticing as it appears to be. Related Video: