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Audi kicks off A3 celebrity-fest marketing campaign with Dues

Audi is desperate to appeal to young people with its new 2015 A3 sedan. It's planning launch parties around the country to present the new model to these younger buyers, and its latest tactic is a series of videos starring celebrities the company considers trailblazers to further captivate youthful buyers.
The advertising campaign starts with a spot titled Dues starring comedian Ricky Gervais, chef David Chang, photo journalist Lynsey Addario, comedian Kristen Schaal, boxer Claressa Shields, artist collective Cyrcle, and church choir Voices of Destiny. It's being followed up with seven, minute-long online documentaries called Uncompromised Portraits about the folks featured in the new ad. Audi believes that they are all trailblazers who have forged their own way, and it's all supposed to fit with the A3's slogan of "Stay Uncompromised."
Dues will play during the NCAA March Madness tournament. Audi is also running two, 30-second commercials during the games to highlight the sedan's technology and two, 15-second ads to promote its Quattro all-wheel-drive system.

Automakers score 8 out of top 20 most-watched ads on YouTube [w/videos]

Who would have ever thought there'd be a day where people are able to skip television commercials only to go to websites to watch them later? Such is the joy of a DVR and YouTube. AdWeek tabulated the 20 most-watched ads on YouTube, and found that nine were car-related including eight coming from automakers.
Volkswagen continued its Star Wars theme with two ads in the top 20, including the highest-ranking car commercial The Bark Side spot at number three with almost 18 million views, which doesn't even have a single car in it. Some of our favorites are from Chrysler with Clint Eastwood in It's Halftime in America and House Arrest with Charlie Sheen for the Fiat 500 Abarth. Chevrolet, Honda, Audi and Toyota were the other automakers in the top 20, but we'd be remiss if we didn't at least mention one of the coolest ads on the list, the Hot Wheels corkscrew jump.
Of all the car videos, only the Fiat ad wasn't played during a Super Bowl. Check out all eight videos - in order - after the jump. Nike took the top spot with its My Time is Now ad that has been seen online more than 20 million times with Pepsi's Uncle Drew posted up in the runner-up; some of the other videos include four Old Spice commercials and an ad in which Snoop Dogg is pedaling Hot Pockets.

Recharge Wrap-up: Schaeffler 48V mild hybrid Audi TT, Georgia Power charging stations

Schaeffler will test a 48-volt mild hybrid system in the Audi TT. A lithium-ion battery powers an electrified rear axle, which supplements the power provided to the front wheels from the internal combustion engine. The system includes a belt-driven starter generator also running on 48 volts. The car has driver-selected Sport and Eco modes, the latter of which maximizes all-electric driving at low speeds for increased fuel economy. The rear axle can also support the front when more traction is needed. Sport mode wrings out every bit of performance from both the internal combustion and electric motors, with torque vectoring between the rear wheels offering extra stability. Read more at Green Car Congress, or in the press release from Schaeffler. A man has built a near-life-size replica of a Tesla Supercharger out of Legos. Robert Turner's ode to the charging station stands at 42.5 inches tall (which looks impressive standing next to a real Model S), and took over three months to build. Turner showcased his Lego Supercharger at the Brickworld Chicago Lego convention, and he goes into more detail about the painstaking process of forming his creation out of tiny plastic bricks in a video interview. See the Lego Supercharger and read more at The Brothers Brick. Georgia Power is opening 11 new EV charging stations around the state. The charging islands – which are located at various Georgia Power locations – offer DC fast charging with CHADeMo/SAE Combo plugs as well as Level 2 208/240-volt chargers. Customers can pay with either a Georgia Power or ChargePoint card. These first chargers are part of a larger plan by the utility to roll out 61 charging islands throughout Georgia by the end of 2016. See a list of locations and learn more in the press release below. Georgia Power opens 11 new EV charging islands First phase of statewide public charging infrastructure completed ATLANTA, Sept. 30, 2015 /PRNewswire/ -- Georgia Power announced today that the company will open 11 new electric vehicle (EV) charging islands to the public on October 1. The new charging islands, located at Georgia Power properties across the state, mark the completion of the first phase of planned charging infrastructure being developed by the company which will include approximately 61 community charging islands for public use statewide by the end of 2016.