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Audi debuts all-new R18 E-Tron Quattro with novel secondary hybrid system

This is the new Audi R18. It looks like the Bond villain of race cars (it has red running lamps), and if Audi's past is any indication, it'll prove difficult to beat in the LMP1 class of the 2014 World Endurance Championship.
The car's full name is the Audi R18 E-Tron Quattro, just like last year's car. Also like last year's car, the new R18 draws its power from a V6 turbodiesel, which powers its rear wheels, and Audi's E-Tron hybrid system, which runs its front axle. Unlike last year's car, though, this R18 has a secondary hybrid system. Audi has fitted the V6 with an electric turbocharger and figured out how to capture waste heat generated when the engine reaches its boost limit. That power can then be stored and fed back into either the turbo or the front axle's hybrid system under acceleration.
There are a number of changes to the body on the new car, forced in large part by series regulation changes. The car is narrower, particularly at the front, but it's also taller. The front end is set off by a new wing, as part of a new WEC regulation. Audi seems quite pleased about this, citing an improvement in front-end downforce and a reduction in cost. Like Formula One, the WEC contenders now have to contend with a ban on the so-called blown diffuser, which forced exhaust gases over the diffuser, creating downforce. That's necessitated some changes from Audi, although as we have no rear shots of the car, we can't tell you what it looks like.

Despite premium carmakers going downmarket, luxury auto sales stick at 10-11%

According to research conducted by global information company IHS Automotive, the leporine birthing of new models by luxury manufacturers over the past six years hasn't increased their market share in the US. Even as car sales reached 15.6 million units, IHS says what's happened instead is that luxury buyers are merely moving from one brand to another, moving from larger luxury vehicles into hot segments like compact luxury crossovers or leaving the market at the same rate as other buyers enter.
Whether broken out by makes or by segment, market share has rollercoastered inside a narrow band from 10.5 to 11.5 percent since "at least" 2008. Closer investigation reveals the shifting boundaries in the aspirational pond, with brands like Mercedes-Benz and Audi gaining territory as Lexus and Lincoln lost it, and Saab and Hummer were buried, dead, under it. One neat note is that Tesla has gone from a share of zip to .12 percent.
The subcompact and compact crossover segments show growth, with those little high-riders jumping from .3 percent to 1.16 percent of overall industry sales. Their rise, though, is concomitant with the decline of four other segments: compact and midsize cars and fullsize cars and SUVs. We think the next few years that will tell if the small-car expansion can overcome the large-car retraction, with a phalanx of smaller offerings like the CLA only recently hitting the market and others like the GLA, Macan and Q1 doing so in the near future.

Audi SQ7 spied for the first time

Audi isn't really hiding that its engineers are hard at work on a high-performance version of the latest Q7. However, we haven't seen any of the fruits of this labor, until we got these fresh spy shots of the SQ7. With seemingly no camouflage on the car, these photos might give a very good idea of what to expect from Audi's speedy SUV. One big tip-off of the model's performance aspirations is the redesign of the front end's lower portion. New ducts beside the foglights send cool air to what appear to be intercoolers. This test model rides on a very cool-looking set of basket-weave style wheels, and the big, cross-drilled brakes are easy to spot behind them. At the rear, the quad exhaust tips also signal something special. Our spies also snapped some shots of the interior. If there is any question about whether this is the SQ7, these photos certainly assuage it. The badging is plain as day on the gauges, but at this point the changes appear to be fairly minimal beyond that. We know the SQ7 is going to get more power, but the method isn't officially confirmed yet. Although, Audi technical boss Dr. Ulrich Hackenberg said bluntly last year that it would use an electrically turbocharged engine, possibly an evolution of the V6 diesel in the RS5 TDI Concept. Hackenberg also suggested that the SQ7 would go on sale in 2016. Though, the actual debut might come earlier. Regardless, the tweaks should make the SUV quite a performer. Even on the standard version, it weighs 700 pounds less than the previous generation, while remaining about the same size.