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Audi kicks off A3 celebrity-fest marketing campaign with Dues

Audi is desperate to appeal to young people with its new 2015 A3 sedan. It's planning launch parties around the country to present the new model to these younger buyers, and its latest tactic is a series of videos starring celebrities the company considers trailblazers to further captivate youthful buyers.
The advertising campaign starts with a spot titled Dues starring comedian Ricky Gervais, chef David Chang, photo journalist Lynsey Addario, comedian Kristen Schaal, boxer Claressa Shields, artist collective Cyrcle, and church choir Voices of Destiny. It's being followed up with seven, minute-long online documentaries called Uncompromised Portraits about the folks featured in the new ad. Audi believes that they are all trailblazers who have forged their own way, and it's all supposed to fit with the A3's slogan of "Stay Uncompromised."
Dues will play during the NCAA March Madness tournament. Audi is also running two, 30-second commercials during the games to highlight the sedan's technology and two, 15-second ads to promote its Quattro all-wheel-drive system.

Recharge Wrap-up: Ford Fusion and Toyota Highlander named Best Hybrids for Families; Funky Prius motorhome

Tesla Model S customers in China will receive a "Universal Mobile Charger" with their vehicle. The charger will allow drivers to charge their Tesla anywhere, without having to search out a Supercharger when out in the wild. It allows Model S drivers a bit more freedom and helps alleviate worries about traveling too far from home. It could also help sway potential customers who suffer from range anxiety. The charger will be free to new and existing customers when it becomes available this summer. Read more at Car News China. US News & World Reports' list of Best Cars for Families includes two hybrids. The 2015 Ford Fusion Hybrid was chosen as the Best Hybrid Car for Families, while the 2015 Toyota Highlander Hybrid was picked as the Best Hybrid SUV for Families. The Fusion hybrid was chosen for its roomy, comfortable cabin, as well as the MyKey system's features for new drivers. The Highlander Hybrid offers eight seats - good for carpooling - as well as good mileage and a quality infotainment system. Read more at US News & World Reports or at Hybrid Cars. Audi plans to give its electric vehicles looks that differentiate them from the rest of the lineup. "In early 2018, we will launch a battery-powered sports activity vehicle in the large premium segment with a range of more than 500 kilometers," says Audi's head of development, Ulrich Hackenberg. "It will have a new, very attractive design, which we are developing especially for the E-Tron range and for battery-electric vehicles." According to analysts, part of the reason the Toyota Prius was so successful was because it was easy to distinguish from other Toyota models with conventional powertrains. Read more at Automotive News Europe. An Australian man turned his Toyota Prius into a miniature motorhome. James Lawler used mostly scraps to build the tiny house – complete with tin roof, chimney, and stained glass window – for just $150 Australian. It took him about a week to finish. Lawler made use of his creation at the Meredith Music Festival so he didn't have to sleep in a tent. He was, however, fined by police for driving the makeshift motorhome. See pictures and read more at the Herald Sun.

Audi A5 and S5 Sportbacks look slinky for the Paris Motor Show

Following closely on the heels of the updated Audi A5 and S5 refresh, the German automaker introduced the 2017 Audi A5 and S5 Sportback. The vehicles are set for an official debut at the Paris Motor Show next month and share many of the same exterior touches as the regular coupes. Audi's sportback models are not sold in the US. A spokesman from Audi told Autoblog that the automaker is still deciding whether to bring the vehicles to the US. The A5 and S5 Sportback are aimed at drivers that want the same feel as the coupe with the added functionality of a hatchback – think wagon meets sedan. Besides the extra set of doors, there's very little that differentiates the sportback models from the coupes. The new models are built upon Volkswagen's MLB platform, which makes the car roughly 190 pounds lighter than the outgoing model. European customers will be able to choose between two TFSI and three TDI engines for the A5 Sportback. The engines range from a 2.0-liter inline-four that makes 190 horsepower to a 3.0-liter turbocharged diesel V6 putting out 286 hp. The engines can be paired to a six-speed manual transmission, seven-speed S tronic dual-clutch gearbox or an eight-speed tiptronic unit. Front-wheel drive is standard, with all-wheel drive as an available option on two variants. AWD comes standard when opting for the more powerful engines. The vehicles will also feature Audi's new Quattro Ultra all-wheel-drive system that can disconnect the rear wheels to be more fuel efficient. The S5 Sportback is the one enthusiasts will enjoy as it packs a turbocharged 3.0-liter V6 that's good for 354 hp and 369 pound-feet of torque. Audi claims the S5 Sportback, even with the addition of its new doors, will be able to get to 62 mph in 4.7 seconds, which is the same time as its two-door counterpart. In addition to the diesel and gasoline-powered vehicles, the A5 Sportback g-tron will be offered for drivers looking for flexible fuel choices. The g-tron model is powered by a 170-horsepower, 2.0-liter turbocharged-inline-four that can run on Audi e-gas, natural gas or regular gasoline. The exterior design is nearly identical to that of the coupes with Audi's new single frame grille and muscular front end. The rear incorporates a fastback-like design, similar to the one found on the A7, which helps soften the vehicle out – all sport in the front and luxury in the rear.