1997 Audi Cabriolet Convertible 2d on 2040-cars

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Audi investing $30.3 billion through 2018 for product expansion

How does Audi plan to reach two million units in annual sales and pay for the 11 new models it's adding to its lineup - an expansion that may include models named SQ2, Q9 and F-Tron? By increasing its investment to 22 billion euros ($30.3 billion US) between now and 2018. That figure represents an increase of about 500 million euros over the previously planned outlay, according to a report by Automotive News, and that could be due to Audi wishing to goad the momentum that pushed it to 1.5 million annual sales two years ahead of schedule.
It's also about staving off the challenges from BMW and Mercedes-Benz. Now that BMW has been able to turn some of its attention away from its "i" series of Megacity cars, it will reportedly spend more than planned in 2014 as it continues the rollout of ten all-new vehicles and 15 new-generation vehicles through the end of next year. Mercedes, having been dropped to third in the sales race, is preparing to add 13 new cars over the next six years.
Audi's money is going into technology, into product like the next-generation TT and the Q1 and production expansions and upgrades all over the world. The expenditure represents just under a fourth of Volkswagen's 84.2 billion-euro ($115.7 US) outlay devoted to taking the number-one global automaker title away from General Motors and Toyota by 2018.

Volkswagen Group sales down 15% in pandemic year, but EV sales up 214%

FRANKFURT, Germany — German automaker Volkswagen said its global sales fell 15.2% during 2020 due to the COVID-19 pandemic but showed significant recovery toward the end of the year. The company more than tripled its sales of battery-only vehicles. Global sales for all of Volkswagen's brands amounted to 9.3 million vehicles. The fourth quarter showed a smaller decline of 5.7% and within that quarter the month of December was still further improved, showing a shortfall of only 3.2% from the same period the year before. Volkswagen said Wednesday that sales fell the most in Western Europe, by 21.6%, while China, the company's largest single market, was down 9.1% Sales of battery-only cars jumped 214% to 231,600 from 73,700 across all the company's brands. The company's electric sales leaders included the Volkswagen ID.3 compact, with 56,500, the Audi E-Tron SUV with 47,300, and the high-end Porsche Taycan with 20,000. Volkswagen said that its sales fell by less than the overall market, meaning it had slightly expanded its market share. “The COVID-19 pandemic made 2020 an extremely challenging year,” said group sales chief Christian Dahlheim. “The Volkswagen Group performed well in this environment and strengthened its market position." Volkswagen Group's brands include Volkswagen, Audi, Porsche, SEAT, and Skoda as sell as truck makers MAN and Scania.

Winterkorn vacates chairs on Audi, Truck & Bus boards

The last remaining vestiges of Martin Winterkorn's power within the Volkswagen Group are slowly melting away. The former chairman of the group's management board resigned as CEO nearly two months ago in the wake of the diesel emissions scandal. He held onto other roles within the group, but one by one he's been vacating those as well. Last month Winterkorn resigned from his role at Porsche SE – Volkswagen's largest shareholder. Now the latest development comes from Bloomberg, which reports that Winterkorn has stepped down from his role as chairman of the supervisory board at Audi. Prior to his promotion to run the entire group, Winterkorn served as chief executive of the Audi division, and prior to his resignation served continued to serve as its board chairman. No date was given for his resignation from that capacity, nor any successor named at this point. Repeated requests for clarification from Audi have gone unanswered. In correspondence with Autoblog, however, spokespeople for VW's commercial vehicle operations confirmed that Winterkorn has also stepped down as the chairman of the board at Truck & Bus GmbH. The newly established division encompasses truck manufacturers Man and Scania. Winterkorn also served as chairman of Scania's board, but requests for confirmation of his departure from that role also went unanswered. The Swedish truck manufacturer, however, named Henrik Henriksson as its a new chief executive only a few days ago.