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Despite premium carmakers going downmarket, luxury auto sales stick at 10-11%

According to research conducted by global information company IHS Automotive, the leporine birthing of new models by luxury manufacturers over the past six years hasn't increased their market share in the US. Even as car sales reached 15.6 million units, IHS says what's happened instead is that luxury buyers are merely moving from one brand to another, moving from larger luxury vehicles into hot segments like compact luxury crossovers or leaving the market at the same rate as other buyers enter.
Whether broken out by makes or by segment, market share has rollercoastered inside a narrow band from 10.5 to 11.5 percent since "at least" 2008. Closer investigation reveals the shifting boundaries in the aspirational pond, with brands like Mercedes-Benz and Audi gaining territory as Lexus and Lincoln lost it, and Saab and Hummer were buried, dead, under it. One neat note is that Tesla has gone from a share of zip to .12 percent.
The subcompact and compact crossover segments show growth, with those little high-riders jumping from .3 percent to 1.16 percent of overall industry sales. Their rise, though, is concomitant with the decline of four other segments: compact and midsize cars and fullsize cars and SUVs. We think the next few years that will tell if the small-car expansion can overcome the large-car retraction, with a phalanx of smaller offerings like the CLA only recently hitting the market and others like the GLA, Macan and Q1 doing so in the near future.

Audi working on new Quattro-centric horizontal design language

If we were to opine that Audi needed a new design language, we certainly wouldn't be the first. Because while most of the vehicles wearing the Four Rings these days look slick enough, they all tend to look rather similar, and perhaps lack a certain amount of character. If the latest rumors are to be believed, Audi is working on just such a design overhaul.
The new design language being developed in the studios at Ingolstadt is said to differ from the current theme in two ways. For one, it's set to be dominated by a more horizontal approach, eschewing the tall vertical grille that dominates the noses of many of Audi's current models in favor of one that stretches more widely across the fascia.
For another, Edmunds projects that the new design language will emphasize the four-wheel-drive setup that has become Audi's hallmark. We understand that to mean more muscular wheel arches, with the rest of the design revolving around that element for an overall look that's more visually planted on the road. We'll have to wait to see how this theme develops, but the rumors at least indicate that Audi is aware of its design issues and is working to address it.

2015 Audi RS7 Dynamic Edition is a pretty car for a pretty penny

Making its world debut at the New York Auto Show, and commanding a $40,250 premium over the base RS7, is Audi's new 2015 RS7 Dynamic Edition that arrives with an MSRP of $146,045 (including destination and delivery). The range-topping hatchback is designed to showcase Audi's exclusive program, which allows customers to choose choose from the automaker's long list of options and then take the customization one step further with bespoke paintwork, upholstery, bodywork and wheels.
The interior features Black Valcona leather seats with Crimson Red honeycomb stitching, and matching Crimson Red seat belts. The contrasting color is carried through to the stitching on the dashboard, center armrest, door panels, shift boot and center console. Carbon fiber inlays provide additional contrast. The exterior is offering in four colors (Ibis White, Suzuka Gray metallic, Daytona Gray pearl and Phantom Black pearl), with each arriving with performance-oriented DRC suspension (with three-stage adjustable dampers), 21-inch Gloss Black wheels, Tornado Red painted brake calipers and sport exhaust. A carbon fiber front splitter, rear diffuser and carbon fiber engine cover complete the package.
Like the standard RS7, the Dynamic Edition arrives with a twin-turbocharged 4.0-liter V8 rated at 560 horsepower and 516 pound-feet of torque. With an eight-speed automatic transmission, running through Audi's Quattro permanent all-wheel drive and a sport differential, the four-passenger vehicle will crack the 60 mph acceleration benchmark in a reported 3.7 seconds - and, thanks to cylinder-on-demand technology, it avoids a gas-guzzler tax. The RS7 Dynamic Edition arrives at dealerships in early summer.