2012 Audi A8l Quattro 4.2 - 20in Vossen Wheels - Pano Roof - Only 17k Miles!! on 2040-cars

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Audi targeting hipsters with A3 launch parties

Audi is planning quite a shindig for the launch of the A3 sedan, and it only wants young folks to show up. The Four Rings' new entry-level model will begin hitting showrooms later this month, and it is planning a launch party on April 3 at all of its roughly 280 dealers aimed at youthful, influential buyers - hipsters, for lack of a better word.
According to Automotive News, the company has sent a 64-page party-planning guide to its dealers on how to appeal these tastemakers in their late-20s to early-40s. The guide says the audience "should reflect an uncompromising spirit in a generation that refuses to settle or sell out." Audi never specifically uses the h-word in its marketing, which is good because it carries some negative connotations. However, recommendations like serving craft beer and bacon doughnuts and playing indie bands like Chvrches, Empire of the Sun and M83 certainly show that the automaker would love to gain some hipster-cred.
It may seem odd for a free spirits to desire a new Audi, but the carmaker might be playing the long con with these parties. Maybe they can't afford an A3 yet, but the $30,000 compact is likely close enough within their financial reach to at least be realistic. If the brand can appeal to them early, then they could be more likely to come back later when it's affordable.

2014 Audi RS7 [w/video]

Stunning Sportback Gets The Performance To Match
Saying the 2014 Audi RS7 Sportback is not as good as the not-for-North-America Audi RS6 Avant we recently tested is a bit like saying one more strip of crispy bacon would make our Waffle House All-Star Special breakfast even more special. The RS7 goes to ten while the RS6 goes to eleven, maybe, but they both rock our world. The RS7 is meant for the far wider buying audience worldwide, not just for western European family bombing runs, as with the RS6 Avant.
But, hey, this RS7 simply hurtles down the road in a singularly sexy way. And if you really want this bodystyle - and who could blame you? - the RS6 Avant doesn't really even matter anyway. After a full day on perfect dry and warm Swabian two-lanes driving this Audi very hard, we barely thought about it at all.

2016 Audi A8 L 4.0T Sport bridges the gap to S8

Want to get your hands on an Audi S8, but can't quite make the stretch? You may be interested, then, in the newest addition to the A8 family. Because it just may be the next best thing. As the moniker suggests, the 2016 Audi A8 L 4.0T Sport packs a similar 4.0-liter twin-turbo V8 to the one in the S8 (and the Bentley Continental GT for that matter). But instead of 520 horsepower, it's tuned to produce a somewhat more modest 450. That's also less than the 500 hp offered in the W12 model, but then the V8 engine is a fair bit lighter, and it produces 15 more horses than the previous 4.0T model. Along with the upgraded engine comes a sportier look, with larger air intakes at the front, more sculpted side sills, and 20-inch (or available 21-inch) alloys. It also comes standard with the Executive and Luxury packages, complimented by diamond-quilt stitching, and a headliner upholstered in Alcantara with a panoramic sunroof. Of course, it's also priced a fair bit lower than the aforementioned more powerful versions: $90,500 (plus $925 destination) is a relative bargain compared to the $114,900 commanded by the S8 and $137,900 for the A8 L W12. Audi has yet to release performance figures, but we'd expect it to drop a tenth or so off the 4.4-second 0-60 sprint achieved by the previous, 435-hp model. Those looking for more power than the S8, not less, may still hold out hope for the S8 Plus with its 605 hp to make its way to US showrooms. Related Video: Audi introduces 2016 A8 L 4.0T Sport model October 26, 2015 | HERNDON, Virginia - New Audi A8 L 4.0T Sport model achieves 450 hp through an enhanced 4.0T twin turbo V8 - Sport style exterior with muscular front fascia creates a striking presence on the road - Interior features panoramic sunroof, acoustic glazing on windows and Alcantara headline Featuring more power and enhanced luxury inside and out, the Audi A8 L 4.0T Sport model enters the Audi lineup for 2016. The variant of the Audi A8 flagship sedan boasts an enhanced 4.0T twin turbo V8 engine achieving an impressive 450 hp, an increase of 15 hp from the previous 4.0T model. The Sport model also includes a muscular front fascia with larger air intakes for a more commanding presence on the road. The bumper of the A8 L 4.0T Sport has been lowered for a more performance-oriented look and the sides of the sedan have been given more prominent rocker panels to give the vehicle a wider stance.