2011 - Audi A8 on 2040-cars

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Audi unveils its Doberhuahua Super Bowl commercial

With Super Bowl Sunday less than a week away, this week is going to be dominated by anything and everything football related. That includes advertising and the auto industry, as some of the biggest players prepare to launch multi-million-dollar spots hawking their latest and greatest products.
A veteran of Super Bowl ads, Audi's history has been rather checkered, ranging from controversial to funny to Jason Statham. We aren't entirely sure where to place this year's ad. The German brand has released a pair of teaser videos on the so-called Doberhuahua, a crossbreed of a Doberman Pinscher and a Chihuahua. Now, we have the full spot.
We get the message Audi is going for - compromise is bad - but delivering it via a slobbery, mutant dog strikes us as trying a bit too hard to be funny. Take a look below and let us know what you think of the Audi's Doberhuahua spot. And of course, you'll be able to see the new ad come Sunday, when it airs during the Super Bowl.

Audi TT offroad concept wirelessly charges E-Tron quattro powertrain

Audi has been diving deep into the concept ideas pool for a while now, with out-there auto-show-only vehicles like the off-road Nanuk Quattro Concept (last year's Frankfurt Show) and the TT-previewing Allroad Shooting Brake (Detroit earlier this year). The automaker has also been hinting at wireless charging through its work with WiTricitiry and the Urban Concept Sportback from Frankfurt 2011. The latest evolution of these ideas is the brand-new Audi TT offroad concept show car, which makes an appearance at the Beijing Motor Show this weekend after being teased earlier this month. Putting wireless charging into an off-road body makes little sense at first glance - after all, if you're heading out into the wild, you'll be lucky enough to find a standard outlet - finding an in-ground induction pad will be near-impossible. Thankfully, we don't need to worry ourselves with this sort of logical conflict, since this is once again an auto show study. The powertrain is capable of 408 hp and 479.2 lb-ft of torque as well 123 MPGe. And that means interesting powertrain details, like a plug-in hybrid E-Tron quattro powertrain that uses two electric motors (one rated at 40 kW for the front axle, the other at 85 kW for the rear) and can even dispense with the plug part thanks to Audi Wireless Charging technology. The powertrain is capable of a total system output of 408 horsepower and 479.2 pound-feet of torque as well as a provisional fuel efficiency of over 123 miles per gallon equivalent. All with the ability to hit 100 kilometers per hour (62 miles per hour) in 5.2 seconds and a top speed of 155 mph. All-electric range is pegged at 31 miles thanks to a 12-kWH lithium-ion battery. More details than you can shake a stick at are available below. Audi says the TT offroad concept, which blends both coupe and compact SUV, could be a preview of "a new model in a future TT family," so if you've been hoping for another entry in the growing crossover coupe segment, tell Audi you'd like to see this in the real world some day. The Audi TT offroad concept show car Study combines the sportiness of a coupe with the utility of a compact SUV Powerful and efficient e-tron quattro drive with Audi Wireless Charging technology Prof. Dr.

Driving the McLaren GT, Audi S7 and Vintage Electric Cafe bicycle | Autoblog Podcast #639

In this week's Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by West Coast Editor James Riswick and Road Test Editor Zac Palmer. This week, they've been having some fun in the McLaren GT and the Toyota 86 GT. James has spent some time with the very lovely Vintage Electric Cafe e-bike. They've also been driving the Ford Ranger and Audi S7. In the news, Ford gets new leadership, and Micro Machines are back, baby! Autoblog Podcast #639 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown Reviews 2020 McLaren GT 2020 Toyota 86  Vintage Electric Cafe e-bike 2020 Ford Ranger 2020 Audi S7 New Ford CEO Jim Farley faces immediate challenges Micro Machines are back in stores, including the famous Super Van City Feedback Email – Podcast@Autoblog.com Review the show on iTunes Related Video: