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Audi investing $30.3 billion through 2018 for product expansion

How does Audi plan to reach two million units in annual sales and pay for the 11 new models it's adding to its lineup - an expansion that may include models named SQ2, Q9 and F-Tron? By increasing its investment to 22 billion euros ($30.3 billion US) between now and 2018. That figure represents an increase of about 500 million euros over the previously planned outlay, according to a report by Automotive News, and that could be due to Audi wishing to goad the momentum that pushed it to 1.5 million annual sales two years ahead of schedule.
It's also about staving off the challenges from BMW and Mercedes-Benz. Now that BMW has been able to turn some of its attention away from its "i" series of Megacity cars, it will reportedly spend more than planned in 2014 as it continues the rollout of ten all-new vehicles and 15 new-generation vehicles through the end of next year. Mercedes, having been dropped to third in the sales race, is preparing to add 13 new cars over the next six years.
Audi's money is going into technology, into product like the next-generation TT and the Q1 and production expansions and upgrades all over the world. The expenditure represents just under a fourth of Volkswagen's 84.2 billion-euro ($115.7 US) outlay devoted to taking the number-one global automaker title away from General Motors and Toyota by 2018.

Porsche would have entered F1 if Audi had blocked its Le Mans program

Go back a few years and you may have heard rumors of Porsche heading into Formula One. That never came to pass - or at least, it hasn't yet - but that doesn't mean that it wasn't close to happening. That's how committed to returning to top-level motorsport competition Porsche has become recently.
Autosport reports that just as Porsche was merging fully into the Volkswagen Group, Zuffenhausen was weighing its options for a factory racing program. Le Mans was its favorite, which makes sense, as it remains far and away the most successful constructor in the history of the famous endurance race. But the strategists at Porsche were worried that its new corporate overlords at Volkswagen wouldn't support two LMP1 programs and would favor Audi, which has positively dominated the modern era of endurance racing, coming second only to Porsche in the number of Le Mans victories it has scored to date.
Porsche's Plan B was reportedly to head into Formula One, although it isn't clear if the German automaker was intent on starting its own team, buying an existing one or merely providing engines to other teams. Porsche fielded its own cars in F1 in the late 1950s and early 60s, and returned as an engine supplier with TAG to power McLaren in the 1980s, powering Niki Lauda and Alain Prost to the World Championship in 1984 and 1985.

Audi promises production laser headlights

Audi is showing off new laser headlight technology this week at the 2014 Consumer Electronics Show on its Audi Sport Quattro Laserlight Concept, and most intriguingly, the automaker has plans to use the long-range lighting on production vehicles. Audi CEO Rupert Stadler tells Automotive News that this type of headlights will be used on a future production vehicle, although he did not specify any timeframe.
On the concept vehicle, the headlights employ LED low beams, while the high beams use the laserlight technology. Audi says that these lights are not only very small ("a few microns in diameter") they are also able to light the road for almost a third of a mile (1,640 feet), with three times the brightness of an LED highbeam, yet with pinpoint control. These lights have already been confirmed for use in motorsports on the 2014 Audi R18 e-tron Quattro LMP1 racecar, and the tech will eventually trickle down to road-going cars.
In addition to how long this trickle down will take, it's doubtful we'll see these lights in the US anytime soon. Audi is still working with the US Department of Transportation for approval of its LED Matrix Beam headlights, which are already sold in other markets, and the negotiations appear to be taking quite a bit of time. Automotive News also notes that the laser headlights earmarked as options on the 2015 BMW i8 will not be offered in the US, either.