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Audi Super Bowl ad will star creepy Doberhuahua dog

Poor little doberhuahua, so misunderstood. In fact it's so misunderstood that we don't even know what it is. Not that something like that would stop Canadian songstress and animal rights advocate Sarah McLachlan from plucking at our heartstrings, though, in the teaser video below.
The apparent half-breed mutt offspring of a doberman and a chihuahua is set to star in Audi's upcoming Super Bowl commercial and appears to be what was terrifying the dog-show announcers so thoroughly in the last teaser video. Audi previously announced it was focusing its Big Game ad buy on the new A3, but we'll have to wait another week to find out just how it will manage to equate its new compact luxury sedan ad hatchback to a small dog with a big bite.
In the meantime, scroll down for the teaser video.

Audi claims World Endurance Championship at Fuji

It's been a successful racing season for Audi so far this year. After claiming the drivers' title in the DTM series, the German automaker has successfully defended both its titles in the FIA World Endurance Championship.
The decision came after heavy rain ended the 6 Hours of Fuji after only 16 laps, virtually the entire race having been run behind the safety car. Although Alexander Wurz, Nicolas Lapierre and Kazuki Nakajima won the race for Toyota - the Japanese automaker's first this season - the second-place finish achieved by Allan McNish, Tom Kristensen and Loïc Duval propelled Audi Sport Team Joest out of its challengers' reach.
While the actual drivers' title still remains in contention, the battle now comes down exclusively to the two leading Audi trios: McNish, Kristensen and Duval hold the lead with 147 points ahead of André Lotterer, Marcel Fässler and Benoît Tréluyer, who hold 106.25 points in the standings. Either way, Audi will be awarded both the drivers' and manufacturers' titles in the series with two races still to go in Shanghai and Bahrain.

VW confirms development of 10-speed dual clutch, 134-hp/liter diesel

Each year, the Vienna International Motor Symposium showcases some of the up-and-coming technologies automakers are engineering for the use in passenger cars, and Volkswagen AG CEO Martin Winterkorn revealed some big developments VW is working on for its future products. Winterkorn discussed a multi-faceted approach that VW is looking to reduce its fleet fuel consumption and exhaust emissions.
Some of the bigger news he discussed included a "high-performance" diesel engine that will produce 134 horsepower per liter and a 10-speed DSG automatic transmission. While no specific applications were mentioned, we can only hope this is for the Audi R4 we keep hearing about.
Another topic he touched on that caused us to perk up our ears was had to do with VW's plug-in hybrid technology. While we know the PHEV versions of the Audi A3 and Porsche Panamera are on the way, Winterkorn also said that these two models will be followed up by Golf, Passat, Audi A6 and Porsche Cayenne plug-in models. Scroll down for a press release highlighting the automaker's future fuel-saving initiatives.