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2016 Audi S8 Plus Quick Spin

Congratulations, that big promotion finally came through, and along with it, a new company car. So go big or go home. Never mind the modest A8 L, with the sensible six-cylinder. The Earth-moving A8 L with its powerful W12, perhaps? No way. You didn't get to the top by being timid or ostentatious, so you choose the new-for-2016 S8 Plus, with a 605-horsepower version of Audi's 4.0-liter, twin-turbo V8, available with an $11,000 Dynamic package that adds ceramic brakes, a sportier exhaust, a rear carbon fiber lip spoiler so tiny you are surprised it does anything, and a boost in governed top speed from 155 miles per hour to 190. Yeah, that's the ticket. The 85-horse boost in power over the outgoing S8 comes from different valve timing, new exhaust valves, and modified turbochargers. The S8 Plus is docile enough around town to carpool to the company luncheons, but point it towards some wide open spaces, and it's a blistering executive express. Driving Notes Much of our Florida test was done in conditions ranging from damp to deluge. Despite the fact that the Audi had summer tires on its 21-inch wheels, the S8 was startlingly sure-footed. Thanks, Quattro all-wheel drive, and a set of better-than-expected Dunlop tires. Power is linear and progressive, and the eight-speed Tiptronic transmission is prepared to downshift at a moment's notice, but is never busy or intrusive. We seldom used the manual shift paddles behind the steering wheel. The comparison between the Dodge Charger Hellcat and this S8 Plus is admittedly absurd, but they are big, heavy, four-door cars with monster motors. And while the Hellcat wants you to hear and feel every engine revolution and supercharger whine, the S8 Plus does all it can to shield you from the drama taking place under the hood. Which is why you look down and suddenly you're going 90. "Dynamic steering" allows for adjustments in steering feel, and we weren't fans in the stiffest setting – it felt notchy and artificial. Comfort mode felt more natural and still gives you all the feedback you need. "Adaptive sport air suspension," though, we had no problem with. It makes short work of potholes and irregular pavement, but firms up when you are cornering – admittedly, in Florida, we had to seek out the rare corners. This is a state with roads designed using a T-square. The aluminum body weighs just 510 pounds. The overall weight of 4,685 pounds, though, means there is still a lot of mass to slow down and steer through corners.

A few pre-race notes and a lot of photos from the 24 Hours of Le Mans

The 82nd running of the 24 Hours of Le Mans is on.
Audi has won 12 of the last 15 events, the scion of Auto Union is trying to make it 13 this year. To do so, it will have to overcome a situation faced only three other times during its dominance of La Sarthe: underdog status. Toyota has won the first two races of the year and claimed pole for this race, the rumor being that this year it's Toyota's race to lose.
And then there's Porsche. It's been 16 years since the Stuttgart brand raced on the top rung at Le Mans, three years years since it announced its return, just a year since it acquired Mark Webber in a signing that wasn't subtle and a few months since we got eyes on the 919 Hybrid.

Audi looking for Tesla-style, non-traditional way to sell EVs

As part of Audi's notable EV emphasis at the Los Angeles Auto Show last week, there was a bit of a secondary discussion on just how the automaker might get to the point where 25 percent of all of its sales would be electric vehicles. After all, no major automaker has figured out how to crack into the double-digit percentage of plug-in vehicle sales. The problem might be, as The New York Times noted recently, that traditional dealerships just don't know how to sell EVs. While no one at Audi was saying that the automaker is going to open up its own EV stores, like Tesla has, but two Audi of America executives were certainly warm to a different style of how an automaker can encourage EV sales. Filip Brabec, AoA's director of product management, said that Audi is at least considering making changes, including some sort of different dealership experience and perhaps a new kind of test drive. "The traditional automotive approach is not necessarily working," Brabec said. "A lot of it has to do with the complexity of the product and the complexity of the offer and it's difficult, I think, to bring that into a classical dealership and sort of treat is as another car and off we go. I think there needs to be some differences in how we go in the future." AoA president Scott Keogh said that Tesla has shown the rest of the industry how to make selling EVs a complete experience. It's not just about the car, he acknowledged. "I think we have to give Tesla credit where it's deserved," he said. "I think the charging network, at least from a public relations point of view, is quite strong and that's definitely added to the message." So many automakers want to have that, "Tesla fighter," as we've heard over and over recently, but Keogh hinted that Audi could do a better job than Tesla is doing today. "I think they've done a good job of looking at the full package. I think we have some resources and the network and everything else that we can put a fuller package together." The most important part is getting people into the cars, Brabec said. "I think exposing consumers to EVs, letting them experience EVs is another big aspect, and probably different than we have today, because test driving a car today is a very conventional thing. It's probably not going to be as conventional with EVs, particularly if you've never been in one before." We can't wait.