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Audi looking for Tesla-style, non-traditional way to sell EVs

As part of Audi's notable EV emphasis at the Los Angeles Auto Show last week, there was a bit of a secondary discussion on just how the automaker might get to the point where 25 percent of all of its sales would be electric vehicles. After all, no major automaker has figured out how to crack into the double-digit percentage of plug-in vehicle sales. The problem might be, as The New York Times noted recently, that traditional dealerships just don't know how to sell EVs. While no one at Audi was saying that the automaker is going to open up its own EV stores, like Tesla has, but two Audi of America executives were certainly warm to a different style of how an automaker can encourage EV sales. Filip Brabec, AoA's director of product management, said that Audi is at least considering making changes, including some sort of different dealership experience and perhaps a new kind of test drive. "The traditional automotive approach is not necessarily working," Brabec said. "A lot of it has to do with the complexity of the product and the complexity of the offer and it's difficult, I think, to bring that into a classical dealership and sort of treat is as another car and off we go. I think there needs to be some differences in how we go in the future." AoA president Scott Keogh said that Tesla has shown the rest of the industry how to make selling EVs a complete experience. It's not just about the car, he acknowledged. "I think we have to give Tesla credit where it's deserved," he said. "I think the charging network, at least from a public relations point of view, is quite strong and that's definitely added to the message." So many automakers want to have that, "Tesla fighter," as we've heard over and over recently, but Keogh hinted that Audi could do a better job than Tesla is doing today. "I think they've done a good job of looking at the full package. I think we have some resources and the network and everything else that we can put a fuller package together." The most important part is getting people into the cars, Brabec said. "I think exposing consumers to EVs, letting them experience EVs is another big aspect, and probably different than we have today, because test driving a car today is a very conventional thing. It's probably not going to be as conventional with EVs, particularly if you've never been in one before." We can't wait.

In case you forgot, the Dubai Police supercar fleet is the coolest

Ever wonder why the Dubai Police have a fleet of vehicles worth millions and millions and millions of dollars? Why it has a Bugatti Veyron and a Bentley Continental and a Mercedes-Benz SLS AMG with sirens and light bars? Well, here's the reason. This video shows the fleet on display on the Emirate's roads and highways, while also reaching out to the people the police are meant to protect. It's an impressive display of machinery, to be sure. Alongside the Bentley, Bugatti and Mercedes, we spy a Ferrari FF, a Brabus G-Wagen, a BMW M6, a Nissan GT-R, an Audi R8 and a McLaren MP4-12C (although the latest Dubai Police car, the Lexus RC F, is absent). The video even has a very cinematic look and feel to it, which works well with the night scenes and the blues-and-twos of the exotics cruisers. News Source: Dubai Police via YouTube Audi Bentley BMW Bugatti Ferrari McLaren Mercedes-Benz Nissan Luxury Performance Videos dubai ferrari ff mclaren 12c

Audi says 13% of A3 sales are E-Tron plug-in hybrids

Audi's most recent metric for plug-in sales of its A3 Sportback line brings up the classic "glass half full" or "glass half empty" conundrum. The German automaker says that almost 13 percent of its A3 sales during the past year have been of the E-Tron plug-in hybrid variety. That's a decent rate, and a notable one because Audi said late last year that it was hoping that as much as a quarter of its global sales will be plug-in vehicles by 2025. The 2017 model-year Audi A3 Sportback E-Tron has the same specs as the 2016 version, featuring a 1.4-liter engine paired with an electric motor that together deliver 204 horsepower and 258 lb-ft of torque. The 2016 version was rated by the Environmental Protection Agency (EPA) as having an 86 miles per gallon-equivalent rating, and was estimated to be able to go as far as 16 miles on electricity alone. Audi notes that the EPA hasn't yet rated the 2017 version, but we expect it to be the same. The plug-in hybrid can zip from 0 to 60 miles per hour in 7.6 seconds. As for that 13-percent figure, Audi didn't specify if that meant US or global sales. The company moved 19,622 A3s in the US through July. At 13 percent, Audi would've sold about 2,500 A3 plug-in hybrids. To put that in perspective, the Ford Fusion and C-Max Energi PHEVs have moved 8,576 and 8,155 units this year, respectively. Audi of America president Scott Keogh said on the eve of last year's Los Angeles Auto Show in November that he wanted 25 percent of Audi sales to be plug-ins by 2025. The following month, Audi said it was hitting that 25-percent threshold in Norway and the Netherlands, where citizens tend to be a bit more plug-in-centric than Americans. But it's a good start. Check out our First Drive impressions of the 2016 A3 E-Tron here. Related Video: Featured Gallery 2017 Audi A3 Sportback e-tron News Source: Audi Green Audi Hybrid PHEV e-tron audi e-tron sportback a3