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2015 Audi S3 configurator goes live with all the black and silver paint you've hoped for

It has already been nearly a year since we completed our First Drive of the premium pocket rocket Audi S3, with official pricing for the car detailed earlier this summer. Those are facts, but facts won't help you while away your lunchtime in blissful, car-dreaming reverie, will they?
No, for help with imagining just exactly the kind of Audi S3 that you'd like to put in your garage, the freshly launched configurator is just the thing.
Every 2015 Audi S3 will come with 2.0T power under the hood - to the tune of 292 horsepower and 280 pound-feet of torque. The most basic Premium Plus trim (an interesting renaming of "entry level" we'll grant you) starts at $41,100 before destination, while the higher-content Prestige asks $47,000. The extra six grand buys you full LED lighting, tri-zone climate control, S model appearance upgrades like quad exhaust tips and a more advanced infotainment suite with Bang & Olufsen sound.

Audi targeting hipsters with A3 launch parties

Audi is planning quite a shindig for the launch of the A3 sedan, and it only wants young folks to show up. The Four Rings' new entry-level model will begin hitting showrooms later this month, and it is planning a launch party on April 3 at all of its roughly 280 dealers aimed at youthful, influential buyers - hipsters, for lack of a better word.
According to Automotive News, the company has sent a 64-page party-planning guide to its dealers on how to appeal these tastemakers in their late-20s to early-40s. The guide says the audience "should reflect an uncompromising spirit in a generation that refuses to settle or sell out." Audi never specifically uses the h-word in its marketing, which is good because it carries some negative connotations. However, recommendations like serving craft beer and bacon doughnuts and playing indie bands like Chvrches, Empire of the Sun and M83 certainly show that the automaker would love to gain some hipster-cred.
It may seem odd for a free spirits to desire a new Audi, but the carmaker might be playing the long con with these parties. Maybe they can't afford an A3 yet, but the $30,000 compact is likely close enough within their financial reach to at least be realistic. If the brand can appeal to them early, then they could be more likely to come back later when it's affordable.

Audi has new Q5 and Q2 crossovers coming this year

Update: Audi has released a teaser video for the Q2 crossover ahead of its debut in Geneva. That video is above. The original post from December continues below. Before the new year is done, Audi will introduce two new crossovers. The announcement comes as part of a planned ˆ3 billion investment plan for 2016, and will include a new Q5 as well as the addition of a new Q2 model into the range. That's pretty ambitious considering the company hadn't produced its first SUV until ten years ago. The replacement for the Q5 should be fairly straightforward, replacing a model that already exists. The current Q5 was launched in 2008 and underwent a refresh in 2012. Expect the new model to offer similar dimensions and specifications, but with improvements to help it fend off the likes of the Mercedes GLC, BMW X3, and the Porsche Macan which shares its MLB underpinnings. The arrival of the Q2, however, promises to take Audi's crossover range further downmarket. With the existing Q3 already taking on Mercedes GLA and BMW X1, the Q2 could go a size smaller to rival the next Mini Countryman. Whatever form it takes, we'll find out within the year, according to Audi. Beyond next year, Audi says it will build its first volume electric vehicle in 2018. The vehicle will take the form of a battery-powered crossover, previewed by the E-Tron Quattro concept (pictured) at the Frankfurt Motor Show this past September. With these and other additions, Audi aims to expand its range to 60 models by 2020. Audi launched into the crossover market with the debut of the original Q7 in 2005. It has since expanded its high-riding lineup with the arrival of the Q5 in 2008 and the smaller Q3 (in overseas markets at least) in 2011. The Q2 is one of several new crossovers said to be in the works at Ingolstadt, including a potential slant-back crossover coupe to be dubbed Q6 and a Q4 to put the TT Offroad concept into production. Audi Group invests in the future - Capital expenditure of more than ˆ 3 billion in 2016 - Audi CEO Rupert Stadler: "Continuing with high levels of investment in future technologies to enhance strong position" - Axel Strotbek, Board of Management Member for Finance and Organization: "Gaining financial scope through further cost optimization" - Audi Board of Management Member for Human Resources Thomas Sigi: "Looking for experts in areas important for the future" Audi will lay the foundations for future growth in 2016.