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Formula E is on track financially, with NYC race coming up

LONDON - Formula E could be breaking even already were it not investing for the future, chief executive Alejandro Agag said on Monday after the electric motor racing series reported continuing losses in its latest annual accounts. Accounts filed at Companies House showed Formula E Operations Ltd reduced its operating loss to 33.7 million euros ($38.32 million) at end-July 2016, a period covering its second season, from a previous 62.7 million. Net liabilities rose to 107.2 million euros from 72.1 million, while total revenues reached 56.6 million from a previous 19.7 million. "Everything is going according to plan," Agag, whose city-based series will be racing in New York for the first time on July 15 and 16, told Reuters in an interview at his London offices. "Actually we are doing incredibly well financially according to our plan. "We could have broken even this year but we decided to invest more in marketing and promotion. We decided to add races like the one in New York, which is in year one a race which is costing, we have significant capital expenditure." "It's really up to us when we want to go to break even or not. We could be in break-even now, we could be in break-even next season but we may decide to invest more in marketing and promotion." Agag said the shareholders, including John Malone's Liberty Global and Discovery Communications, were supportive of the strategy and the series had attracted more investors, sponsors and car manufacturers. The New York races will be held in Brooklyn's Red hook neighborhood, with lower Manhattan and the Statue of Liberty as a backdrop with technology partner Qualcomm securing the naming rights. MANUFACTURER INTEREST Agag, whose series plays down competition with Liberty Media-owned Formula One, said more carmakers were set to join a series increasingly aligned with their commercial focus. "I think Formula E has become the preferred destination for manufacturers and there are a few reasons for that," said the Spaniard. "Obviously, one is that it is electric and manufacturers are more and more focusing on electric cars...and we are the only platform really to help them promote that technology and those types of cars. "And second, because of the cost. The cost of the team in Formula E is very moderate." Whereas top Formula One teams can burn through $300 million a year, as can the likes of Toyota in the World Endurance Championship, the budgets of successful Formula E teams are between 10 and 15 million.

The Audi RS3 LMS looks hot and ready

Audi had several reveals this week at the Paris Motor Show, but nothing was more batty than the new RS3 LMS race car. Audi's latest hot homologation car starts with the all-new RS3 sedan, removes all of the unnecessary bits and adds all the racing-spec equipment you could want. The result is a full-prepped, relatively affordable factory race car. That relatively affordable part is very important. Audi Sport, the division behind the R8 LMS as well as the R and RS road cars, designed the RS3 LMS for the still-new TCR FIA-spec racing series. The cars will cost about $112,000 USD for the club sport version and $145,000 with the six-speed sequential transmission. Not bad for a fully FIA-friendly factory machine. The new TCR series races follow other FIA series like Formula 1 and WEC. <p>Your browser does not support iframes.</p> All that cash get's nets you a pretty badass looking car, especially in Audi's black and red paint scheme. As you can see in the photos, the RS3 LMS is far wider than the standard sedan, which is fairly compact by modern standards. The requisite giant rear wing is present, as is the big front splitter. The RS3 LMS ditches the new road car's dual exhaust for a cool looking single, center-exit pipe. Inside, it's all bare metal and plastic, ditching any semblance of road-going civility. Under the hood, the RS3 LMS loses the new 2.5-liter turbocharged inline-five and replaces it with Volkswagen's 2.0-liter turbocharged four. In this application, the engine pumps out a healthy 330 horsepower. Audi claims a 0 to 60 mph time of 4.5 seconds. Audi says customer deliveries will start in December, so look for the new car on track starting in 2017. Related Video: Featured Gallery 2017 Audi RS3 LMS: Paris 2016 View 10 Photos Related Gallery 2017 Audi RS 3 LMS View 11 Photos Image Credit: Drew Phillips Motorsports Paris Motor Show Audi Racing Vehicles 2016 paris motor show

Audi billboard tracks pedestrians like prison escapees

Audi's adaptive Matrix LED headlights can actively dim and direct light around the road to make driving safer at night. Unfortunately, the tech runs afoul of Department of Transportation rules, so it isn't currently available in the United States. For an idea of what you're missing, a marketing stunt for the new A4 in Belgium is illuminating the night and making pedestrians in the intersection more visible, and safer. The only problem is, it also makes them look like fugitives making an escape. From a giant billboard near the Brussels Central Station, the LEDs from a massive Audi A4 can light up whole intersection. Whenever a pedestrian or cyclist enters the area at night, they are tracked the whole way in a radiant pillar of blue luminescence. Based on this clip, the lights look bright enough to temporarily blind some passersby. Despite the unintended consequences, the stunt is still a very visible demonstration of Audi's headlight technology. Related Video: The video meant to be presented here is no longer available. Sorry for the inconvenience.