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Audi investing $30.3 billion through 2018 for product expansion

How does Audi plan to reach two million units in annual sales and pay for the 11 new models it's adding to its lineup - an expansion that may include models named SQ2, Q9 and F-Tron? By increasing its investment to 22 billion euros ($30.3 billion US) between now and 2018. That figure represents an increase of about 500 million euros over the previously planned outlay, according to a report by Automotive News, and that could be due to Audi wishing to goad the momentum that pushed it to 1.5 million annual sales two years ahead of schedule.
It's also about staving off the challenges from BMW and Mercedes-Benz. Now that BMW has been able to turn some of its attention away from its "i" series of Megacity cars, it will reportedly spend more than planned in 2014 as it continues the rollout of ten all-new vehicles and 15 new-generation vehicles through the end of next year. Mercedes, having been dropped to third in the sales race, is preparing to add 13 new cars over the next six years.
Audi's money is going into technology, into product like the next-generation TT and the Q1 and production expansions and upgrades all over the world. The expenditure represents just under a fourth of Volkswagen's 84.2 billion-euro ($115.7 US) outlay devoted to taking the number-one global automaker title away from General Motors and Toyota by 2018.

The hot hatch without a hatch | 2017 Audi S3 First Drive

The 2017 Audi S3 is a car without equal. That might end up on a billboard, but it's actually meant quite literally, as in the S3 has no direct competitor. Other compact luxury sedans, of which there are few, can't match its performance. The BMW 2 Series has two doors, plus it's rear-drive. The bonkers Mercedes-AMG CLA45 is on another power and price planet altogether. The mechanically related VW Golf R isn't a luxury car and has a hatch instead of a trunk. And so the S3 exists as an oddity. But it's a fun oddity, and a well-made one too. For 2017, it receives a number of noteworthy changes to keep it fresh and technologically relevant. Most also apply to the 2017 Audi A3, the car on which it's based, which itself gets a new 2.0-liter turbo four base engine in place of the old 1.8-liter. Paired with front-wheel drive and essentially a variation of the Quattro model's carry-over 2.0-liter, it produces 186 horsepower (up from 170) and returns 29 mpg combined (up from 27). That revamped A3 wasn't on hand for the press drive in Durham, North Carolina, so we were not-at-all stuck with the 2017 S3. Its own 2.0-liter turbo four is unchanged, still pumping out 292 hp and 280 pound-feet of torque through a six-speed DSG dual-clutch automatic transmission. Audi says it'll hit 60 mph in 4.7 seconds, which is a full second quicker than the 220-hp A3 Quattro as well as about a half-second quicker than the Audi A4 Quattro. That bonkers CLA45 is around the four-second mark. Indeed, having so much power in such a small sedan is a novel and grin-inducing experience. The throttle response is sharp enough in standard mode, but tap the dash-mounted Audi Drive Select toggle to choose Dynamic, and it comes even more alive, eagerly shooting the S3 forward with the merest hint of a toe wiggle. The DSG is also quite happy to downshift when called upon, either by said toe or by itself when under braking. Blipping down two gears when heading into a corner is commonplace here, as are the sharp little barks that emanate from the S3's quad exhaust tips. And then there's the S3's Quattro all-wheel drive, which has been updated for 2017 with the same performance-oriented system found in the TT and TTS. Although its front/rear torque split is constantly changing based on current traction conditions, it nevertheless skews towards a rear torque bias to the point that, when in Dynamic mode, it won't reduce power in oversteer situations.

Audi A8 facelift on the way

The coming Audi A8 has already been spotted in camouflage on public roads at earthly elevations, and now our snappers have caught it at elevation in the Alps. The evolution will entail modified head- and taillights, different sculpting for the grille and a new bumper profile said to be more in line with the A6 S Line.
Inside, there might also be adjustments made to input controls like the gesture touchpad and the MMI infotainment system that include behind-the-scenes improvements like new Nvidia Tegra chips, but such revisions are expected to be minor. With the S8 and the TDI just having been launched, don't be surprised if engine outputs also remain the same. The prevailing sneaking suspicion is that we'll see the car unveiled at this year's Frankfurt Motor Show.