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Audi unveils its Doberhuahua Super Bowl commercial

With Super Bowl Sunday less than a week away, this week is going to be dominated by anything and everything football related. That includes advertising and the auto industry, as some of the biggest players prepare to launch multi-million-dollar spots hawking their latest and greatest products.
A veteran of Super Bowl ads, Audi's history has been rather checkered, ranging from controversial to funny to Jason Statham. We aren't entirely sure where to place this year's ad. The German brand has released a pair of teaser videos on the so-called Doberhuahua, a crossbreed of a Doberman Pinscher and a Chihuahua. Now, we have the full spot.
We get the message Audi is going for - compromise is bad - but delivering it via a slobbery, mutant dog strikes us as trying a bit too hard to be funny. Take a look below and let us know what you think of the Audi's Doberhuahua spot. And of course, you'll be able to see the new ad come Sunday, when it airs during the Super Bowl.

2018 Audi A6 endures winter training in Norway

The upcoming 2018 Audi A6 was spied in northern Norway. Still clad in appropriate, but garish camo, the basic shape and detailing of the next-generation A6 can be made out. The grill is wide, the headlights mean; the look matches the recently overhauled A4, but with larger dimensions – a recipe from which Audi hasn't really strayed far since the blob-like A6 of 1997. Audi tried to disguise the new headlights under something that resembles the current front, but there are slimmer units underneath. Other detectable details are the hood's straight line toward the radiator grille, and the mirrors fitted on the door sheetmetal now instead of the A-pillar corners. There can even be a LED light strip between the taillights, like the A8. The car will share its MLB platform with the A8, so some shared design makes sense. The new A6 will also be the first Audi work of the new design boss, Mark Lichte. In 2018, the A6 will face tough competition as both the Mercedes-Benz E-Class and the BMW 5 Series have been recently renewed. It is likely that Audi will line the car with the latest available high tech and a credible Virtual Cockpit integration, as the executive class battle is awash with tech gadgets. Rumors say the new A6's screens will even feature haptic feedback. Related Video:

Audi investing $30.3 billion through 2018 for product expansion

How does Audi plan to reach two million units in annual sales and pay for the 11 new models it's adding to its lineup - an expansion that may include models named SQ2, Q9 and F-Tron? By increasing its investment to 22 billion euros ($30.3 billion US) between now and 2018. That figure represents an increase of about 500 million euros over the previously planned outlay, according to a report by Automotive News, and that could be due to Audi wishing to goad the momentum that pushed it to 1.5 million annual sales two years ahead of schedule.
It's also about staving off the challenges from BMW and Mercedes-Benz. Now that BMW has been able to turn some of its attention away from its "i" series of Megacity cars, it will reportedly spend more than planned in 2014 as it continues the rollout of ten all-new vehicles and 15 new-generation vehicles through the end of next year. Mercedes, having been dropped to third in the sales race, is preparing to add 13 new cars over the next six years.
Audi's money is going into technology, into product like the next-generation TT and the Q1 and production expansions and upgrades all over the world. The expenditure represents just under a fourth of Volkswagen's 84.2 billion-euro ($115.7 US) outlay devoted to taking the number-one global automaker title away from General Motors and Toyota by 2018.