2009 Audi A5 Quattro on 2040-cars

Auto blog

Is Audi getting complacent and suffering from brain drain?

The argument is made in a Reuters article: Audi is falling behind other luxury brands, such as Mercedes-Benz and BMW, due to a lack of research-and-development spending and "brain drain," or the migration of top executives and R&D chiefs to other parts of the Volkswagen Group. Reuters notes that Audi's current R&D chief is the third in 16 months.
Audi, which contributed to 40 percent of VW Group's $11.6 billion in profit the first nine months of the year, is delivering cars at a record pace: 1.31 million were delivered from January to October 2013 versus BMW's 1.35 million. Yet Audi, Reuters reports, doesn't have a halo car akin to BMW's new electrified i3 and i8 or an answer to Mercedes' plug-in-hybrid S-Class, and the R&D spending at Audi is less than BMW and Mercedes by a fair margin. It's noted in the article, however, that Audi benefits from other R&D spending within VW Group.
Reuters mentions that BMW "trumpets its new 'i' series" and the new Mercedes CLA and GLA ranges are winning "rave reviews" as part of its argument that Audi's recent lack of technological innovation could hurt future sales. Those cars do pack tons of new technology, some of which are firsts for mainstream production cars. But last time we checked, the i3 could be causing BMW's stock to slide, the CLA isn't receiving the rave reviews that Reuters would have you believe and the GLA hasn't been reviewed yet.

2015 Audi A3

What kind of watch do you wear?
Especially today, when wearing a wristwatch is practically obviated by the near-ubiquitous use of cellphones, the timepiece found on one's arm makes a statement about how people perceive themselves.
A sport watch from Nike or Garmin would seem to indicate enthusiasm for athletic pursuit. Inexpensive fashion statements from Nixon or Nooka could signify a love of high design. Splashing out on a true luxury timepiece from Rolex, Bell & Ross or Breitling serves as a sort of human plumage display to connote, "I have thousands of dollars - at least - of disposable income."

Consumer Reports selling its road-tested roadsters [w/video]

Here's a chance to acquire a celebrity-owned vehicles, and this time at a discount instead of a premium. So the celebrity in this case is Consumer Reports, that magazine that could be equally adored and abhored by car enthusiasts. CR buys all of its test vehicles and usually finds willing second owners within its own ranks, but its opening its small used-car lot to the public. On the forecourt are four roadsters: an automatic 2012 Audi TT 2.0 TFSI Quattro S-Tronic with 6,600 miles for $36,500, a manual 2012 BMW Z4 sDrive28i with 8,400 miles for $45,000, a manual 2012 Mercedes-Benz SLK250 for $39,500 and a manual 2013 Porsche Boxster with 7,000 miles for $48,000.
Those numbers mean a savings of $9,000 to $10,000 before haggling - each car is listed with an "Asking price" so there could be some wiggle room if you show up with pockets full of dough and eyes full of serious intent. Since the money CR earns from the sales go back into the magazine's budget to buy more test cars, however, it probably won't take any oddball trades, so you can forget about getting any purchasing help from that track-day AMC Javelin project on blocks in the back yard.
The vehicles have been taken care of and spiffed up for sale; buyers will take delivery at the CR test track in East Haddam, Connecticut and get a tour of the facilities. While you're there they'll even take you on a lap around the track so you can feel how your car handles when driven by one of its testers. They will probably not help you with advice on which toaster and dehumidifier to buy - you'll still need to get a subscription for that. Have a look at the video below to see a day in the life of a CR test car.