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Audi, McLaren to bring winning cars back to Le Mans

Now gearing up for its 83rd running, the 24 Hours of Le Mans is as much about history as it is about racing forward. So this year, two key outfits in the event's history are celebrating by bringing back the cars with which they dominated in years past. Audi has been a force to be reckoned with and the team to beat at Le Mans in the modern era. It still may not have topped its sister brand and chief rival Porsche's record 16 wins, but Audi's 13 have all come in the past fifteen years since the turn of the millennium. That's one heck of a winning streak, which the German outfit will highlight by bringing every single one of its winning prototypes back to La Sarthe this year. From the R8 that kicked it all off in 2000 through the diesel R10 TDI to the R18 E-Tron Quattro that won last year. Ingolstadt won't be alone in racing down memory lane. McLaren announced it will be bringing back all five F1 GTRs that dominated the race in 1995. The quintet that finished first, third, fourth and thirteenth overall will lead a parade lap around the French circuit, joined by the new P1 GTR that will be making its dynamic debut as well as the customer examples of the special edition 650S Le Mans. What's more, winning drivers from '95 – Yannick Dalmas, Masanori Sekiya and JJ Lehto – will be on hand to participate in the parade lap as well, further highlighting the occasion. Related Video: UNITED FOR THE FIRST TIME: AUDI'S 13 LE MANS WINNERS - Efficiency technologies since 2001 in the Audi R8 - Pioneering achievements with the TDI diesel engine - R18 e-tron quattro with hybrid technology unbeaten at Le Mans Ingolstadt, May 15, 2015 – 29 days to go until the Le Mans 24 Hours: Audi is intensively preparing to battle for its 14th victory in the world's toughest endurance race. Since 2000, the brand has won the race 13 times. This year, Audi has assembled all of its Le Mans winning models for a group photo for the first time. Every single one of them represents 'Vorsprung durch Technik.' The string of victories began with the Audi R8 in 2000. "Following a year of learning and gathering experience at Le Mans, we started the 2000 season with a completely new design," says Head of Audi Motorsport Dr. Wolfgang Ullrich.

Audi to blitz 1.5M sales goal two years ahead of schedule

Audi doesn't seem to be having any trouble of hitting its relatively audacious sales goal of two million units by 2020 - it's already on pace to eclipse 1.5 million sales two years ahead of schedule. According to Reuters, the Volkswagen-owned brand rode a wave of sales in China and the US to pace the early goal, with 780,500 deliveries at the halfway point of 2013. Particularly hot models include the Q5 crossover seen above and A4 sedan. Unless things go poorly in the second half of the year, 1.5 million sales shouldn't be an issue.
That leaves it trailing BMW by just 24,000 units for the global luxury sales crown. If sales trends keep up, Audi will succeed in hitting its goal of two million units and besting its cross-country rival in Munich. Audi CEO Rupert Stadler smells blood, telling German newspaper Handelsblatt, ''We have overtaken Mercedes-Benz and we are now closer to BMW than ever before."

New Audi design chief Massimo Frascella shaped cars for Jaguar Land Rover

At the Audi brand, style and design have long been a high priority; think the super sleek and sexy A7 sedan, the Bauhaus-inspired TT coupe, the single-frame grille that instantly identified the marque with its down-the-road graphics. So when the Bavarians install a new head of design, that’s also worth a look. Massimo Frascella is that person, a 52-year-old Italian designer who this summer will succeed Marc Lichte. Lichte ran Audi design since 2014 and will take up a new role within the Volkswagen Group. Frascella, a student at the Istituto d`Arte Applicata & Design in Turin, ignited his career at Stile Bertone, and his resume after that evolves impressively. He subsequently held positions at Ford Motor Company and Kia, and since 2011, Frascella has held senior positions at Jaguar Land Rover. He was responsible for the creation of several models: Discovery Vision Concept (2014), Discovery Sport (2014), Discovery (2016), Velar (2017), Evoque (2019) and Defender. In 2019 he became creative director of Land Rover and in 2020 design director. He was also instrumental in the development of the range of new electric Jaguars that are in the works. “Joining Audi is a very special moment for me,” Frascella said. “I am deeply honored to assume the role of chief creative officer and to guide such a talented team in shaping the future of the brand to new heights of innovation and distinction. I believe in the emotional power of design to inspire, connect, and drive change, and I am here to nurture and promote creativity as the beating heart of our brand.” Looking back a couple of decades, it was one of FrascellaÂ’s predecessors who helped to cement AudiÂ’s reputation in automobile design: Walter de Silva. De Silva was appointed head of Audi design in 2002. From 2007 to 2015, he supervised the design strategy for the entire Volkswagen group, including the TT, the Scirocco, the Passat and the Golf. Not a bad list of achievements, but in a interview several years ago, de Silva said that he considered the 2007 Audi A5 coupe the pinnacle of his automotive design art, citing its “sex appeal, the shape of the lights, the architecture.” Design/Style Audi Jaguar Land Rover Volkswagen Automotive History