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Audi kicks off A3 celebrity-fest marketing campaign with Dues

Audi is desperate to appeal to young people with its new 2015 A3 sedan. It's planning launch parties around the country to present the new model to these younger buyers, and its latest tactic is a series of videos starring celebrities the company considers trailblazers to further captivate youthful buyers.
The advertising campaign starts with a spot titled Dues starring comedian Ricky Gervais, chef David Chang, photo journalist Lynsey Addario, comedian Kristen Schaal, boxer Claressa Shields, artist collective Cyrcle, and church choir Voices of Destiny. It's being followed up with seven, minute-long online documentaries called Uncompromised Portraits about the folks featured in the new ad. Audi believes that they are all trailblazers who have forged their own way, and it's all supposed to fit with the A3's slogan of "Stay Uncompromised."
Dues will play during the NCAA March Madness tournament. Audi is also running two, 30-second commercials during the games to highlight the sedan's technology and two, 15-second ads to promote its Quattro all-wheel-drive system.

Audi planning S3 Plus with 375 hp?

There's a war being waged in Europe for the highest output from the smallest displacement. Alfa Romeo has managed to squeeze 240 horsepower and 260 pound-feet of torque out of a 1.7-liter turbo four for the 4C. Mercedes-Benz has coaxed 355 hp and 332 lb-ft out of a 2.0-liter turbo four to drive the new A45 AMG, CLA45 AMG and GLA45 AMG. But not to be outdone, the Volkswagen Group is said to be working on one of its own that will put both to shame.
The engine is reportedly being based on VW's existing 2.0-liter turbo four, only enhanced to produce a massive 375 hp and 369 lb-ft of torque. The key to getting there was poaching Friedrich Eichler, the engineer who designed AMG's aforementioned high-output engine, and mandating him to do still better.
That's all well and fine - and perfectly impressive - but just what does VW plan on doing with the new engine? A whole lot, according to reports. It's expected to power the new Scirocco and a new Golf R Evo expected to debut at the Beijing Motor Show in April, and you can bet it'll be slotted into another few applications as well. But the first vehicle expected to get it will be the Audi S3 Plus.

2014 Audi SQ5

No Diesel? No Problem
With the exception of a handful of markets (including the US), the Audi SQ5 was a pioneer for the company's S/RS performance line as it was the first model to wear the badge and also get diesel power. Our general "everything is better with a diesel" mentality was put to the test when we first heard we would be getting a non-diesel SQ5 in the US (despite the availability of the diesel-powered Q5 TDI here already), but as usual we can only blame our federal emissions standards. As Audi tells it, the SQ5 TDI engine would require AdBlue to meet US emissions regulations, and the packaging of such a system just wasn't possible, so the global SQ5's diesel engine was replaced by a gasoline-powered V6 borrowed from the Audi S4/S5. To show that little, if anything, was lost in translation from diesel to gas, we headed to southwestern Colorado to spend an afternoon with the all-new 2014 Audi SQ5.
Our drive program had us taking the SQ5 from Durango, CO to the city of Gateway, before heading to Grand Junction the next morning. There's nothing like spending five hours strapped into a seat, traversing hill and mountain, to truly test a vehicle's comfort and driving dynamics. From the first touch of the SQ5's push-button starter, we knew this was no ordinary Q5. As the engine came to life with a deep burble and raspy pops, and we spent the rest of the day trying to come to terms with the fact that not everything needs a diesel. Wait. What?!