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Audi investing $30.3 billion through 2018 for product expansion

How does Audi plan to reach two million units in annual sales and pay for the 11 new models it's adding to its lineup - an expansion that may include models named SQ2, Q9 and F-Tron? By increasing its investment to 22 billion euros ($30.3 billion US) between now and 2018. That figure represents an increase of about 500 million euros over the previously planned outlay, according to a report by Automotive News, and that could be due to Audi wishing to goad the momentum that pushed it to 1.5 million annual sales two years ahead of schedule.
It's also about staving off the challenges from BMW and Mercedes-Benz. Now that BMW has been able to turn some of its attention away from its "i" series of Megacity cars, it will reportedly spend more than planned in 2014 as it continues the rollout of ten all-new vehicles and 15 new-generation vehicles through the end of next year. Mercedes, having been dropped to third in the sales race, is preparing to add 13 new cars over the next six years.
Audi's money is going into technology, into product like the next-generation TT and the Q1 and production expansions and upgrades all over the world. The expenditure represents just under a fourth of Volkswagen's 84.2 billion-euro ($115.7 US) outlay devoted to taking the number-one global automaker title away from General Motors and Toyota by 2018.

2017 Audi R8 First Drive

You might think the new Audi R8 is a Lamborghini in a business suit. You'd be wrong; the Huracan is an R8 in a Heinlein shock trooper suit. This is the most raucous, rowdy Audi yet, and it's most certainly a supercar – even when parked next to its bawdier Italian cousin. Although the Huracan has been on the street for nearly a year now, the new R8 and the Lambo were developed in parallel. Audi handled most of the engineering workload, with the Huracan receiving Lamborghini's styling and tuning finesse on top of its Audi-built V10 engine and seven-speed dual-clutch transmission. The R8 gets Audi's motorsports-inspired best. Tally it all up and you have two very different cars built from very similar components. Of course, that could also be said of the R8 and its racing doppelganger, the R8 LMS, the racecar built for WEC endurance racing. That car, in fact, is more closely related to the R8 than is the road-going Huracan – the wheelbases are the same, 50 percent of the parts are shared, and the bodies-in-white are built on the same line. The racecars are pulled off line for occasional tweaks or additions, then slotted back in to run through most of the same workflow as the R8s that will eventually end up on the streets. Like a new pair of your favorite shoes, the new R8 is familiar and foreign at the same time. This development program pulls from the best of a legendary supercar brand's flair for presence and idiosyncrasy. It also takes lessons from the company's customer racing effort, as well as Audi's own impeccable taste in road manners and clean, elegant design. The end result is an inspired supercar with daily-driver comfort and a surprisingly aggressive side. Like a new pair of your favorite shoes, the new R8 is familiar and foreign at the same time. It's more comfortable and compliant on the street, thanks to a new chassis that's 40 percent stiffer, allowing for a more forgiving suspension tune. The completely reworked 5.2-liter V10 engine has a Great White bite to go with its Rottweiler bark, but only after you provoke it from polite mode with a press of either the Drive Select button or the exhaust sound switch. The seats are comfortable – that can be said for both the standard sport seats or optional carbon-shell, race-style buckets. Wrapped in a cabin that's much more futuristic and forward-looking than the last R8, the overall driving experience is refined, luxurious, and high-tech.

Daily Driver: 2016 Audi A7

Daily Driver videos are micro-reviews of vehicles in theAutoblog test fleet, reviewed by the staffers who drive them every day. Today's Daily Driver features the 2016 Audi A6, reviewed by Seyth Miersma. You can watch the video above or read a transcript below. Watch more Autoblog videos at /videos. Show full video transcript text Hey, all. This is Seyth with Autoblog, and I'm in the 2016 Audi A7 3.0. It's interesting, initially, I thought that I wouldn't do any kind of video review on this car because I've already done reviews on the Audi RS7 and the Audi S7. I didn't want to be overly heavy handed on the Audi A7 range, but I thought I'd at least do a quick update because it's a little bit interesting to compare and contrast all three versions of the car. This A7 has got a supercharged 3.0-liter V6 engine. It makes 333 horsepower, 325 pound-feet of torque. The MSRP starts around $69,000 when you factor in the destination charge. The one that I'm driving is right around $78,000. You look around the cabin, and you see typically nice Audi fare. It definitely feels like you're in a high-end car. Compare that to the S7, and you lose about 120 horsepower, and you add to that sticker price around $14,000. Move up to the RS7, which if you'll remember I characterized as a supercar with a hatchback, you're down way more than 200 horsepower and right around $35,000. When you take the step down especially in power you expect that the performance is not only going to lag but might be a little bit disappointing being as I was in the fancier ones first. The truth is after all these miles, this car is really fantastic especially the RS7. It really surprised me with its ability to combine just crazy good performance with great livability, never overly harsh, not a lot of impact noises. The suspension didn't beat you up. All that is obviously true of this A7 too. You don't have that top end and maybe not all of the outright ability, but it still feels very capable and a lot of fun to drive when you want to push it. You get a powerful V6, which makes the car feel pretty damn fast. Now as I'm speeding along here, I don't get the same sort of aural enjoyment from this car as I do from the V8s. Those guys just sound crazy good especially when you're really getting into it. The V6 you really got to work at to hear even, but it's satisfying, and it just feels nice and light and powerful when you're going down the road.