2008 Audi A3 S-line Hatchback 4-door 2.0l on 2040-cars

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Audi bringing matrix 'organic' LED concept to Frankfurt

Audi has announced that it's bringing a new concept to the upcoming Frankfurt motor show in September, and now it is teasing the taillights. They adopt organic light-emitting diode technology, which takes advantage of several benefits. For one, it uses a relatively low amount of electricity, between three and four volts. It's also incredibly thin, made up of two layers, each less than a thousandth of a millimeter thick. It casts no shadows, requires no reflectors or any other elements, and emits very little heat. Plus the lights can be formed into different shapes, opening up new possibilities for designers. This isn't the first time we've seen Audi focus on lighting technology, and in recent years it's showcased matrix LED and matrix laser headlights. The company runs through the history of the evolution of its lighting tech in the video above. We'll have to wait a little longer to find out what the team from Ingolstadt will be putting these new taillights on. Audi presents latest lighting technology at the IAA in Frankfurt - Matrix OLED technology makes its debut in a concept car at the IAA - Light attains a new level of homogeneity - Flat light sources open up new design possibilities Audi is presenting its next step in automotive lighting technology at the IAA in Frankfurt. The new Matrix OLED lights enable a previously unattainable level of lighting homogeneity, opening up further creative opportunities for design. As the leading brand in automotive lighting technology, Audi has systematically developed all aspects of OLED technology over the years. Matrix OLED lights combine high-tech engineering and design ideally – initial projects are currently underway to implement OLED technology in production tail lights. They are being shown for the first time in a concept car at the IAA. OLED is an English acronym for "organic light emitting diode." In each OLED unit, two electrodes – of which at least one must be transparent – incorporate numerous thin layers of organic semiconductor materials. A low DC voltage – between three and four volts – activates the layers, each of which is less than one-thousandth of a millimeter thick, to light them. The color is based on the molecular composition of the light source. In contrast to point light sources – such as LEDs – which are made of semiconductor crystals, OLEDs are flat light sources. Their light attains a new level of homogeneity, and its dimming is continuously variable.

Watch Audi R8 give Birth to RS3

In the cold light of reality, it's a fairly dubious proposition to suggest that the Audi RS3 Sportback shares much of a mechanical relationship with an R8. One of them is supercar with a snorting V10 and lithe body, while the other is a still-capable hot hatch with roots lower in the brand's range. However, marketing doesn't necessarily have to sell real life, and Audi's advertisers are nailing the emotional pull of these two models in a spot called Birth. With dramatic music and a sci-fi aesthetic, the R8's V10 roars as the supercar stretches and deforms, and eventually the hot hatch gets plucked from its metallic loins. Regardless of how closely these two models are related, this commercial looks and sounds fantastic. With the US rumored to get the RS3 in sedan form at some point, hopefully we get a tweaked version of this ad.

2017 Audi S4 goes running naked through the Alps

Audi just launched its new A4 sedan barely more than two months ago, bringing with it a raft of improvements over the outgoing model. And you know what that means: A new S4 performance model is just around the corner. Fortunately, that's just what we have here in these latest spy shots, snapped completely undisguised. Spotted testing in the Alps, the new Audi S4 is closely based on the new A4 we've already seen, benefiting from all its enhancements and weight savings. Only it promises to be more potent. Where previous S4s packed V8 engines and the current (outgoing) model pressed a supercharged V6 into service, this new model is tipped to switch to a fresh turbocharged V6. Expect power to rise from 329 horsepower up to 340 or more, and with less weight to motivate, we can expect performance to improve markedly in the process. Along with a more powerful engine, the S4 clearly stands out visually from ordinary A4s with bigger intakes, upgraded rolling stock, quadruple exhausts, and more. We'll have to wait a little longer to find out all the sordid details, but from the look of it, we won't have to wait long. In fact, we'd be surprised if Ingolstadt didn't take the opportunity to unveil it at the Frankfurt Motor Show this month, so watch this space for more and scope out the photos in the gallery above in the meantime.