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Aston Martin CEO plans for seven-vehicle lineup

Aston Martin which has survived for the last hundred or so years with a remarkably tiny vehicle lineup, is now making preparations for its next seven vehicles, according to the company's CEO, Andy Palmer. The CEO elaborated on the company's "Second Century Plan" explaining that it'd feature a three-pillar product road map that is apparently "crystal clear." Pillar one, sports cars, should surprise no one. The three-pronged lineup will continue, with the new DB11 sandwiched between the Vantage and Vanquish replacements. But don't expect more than three Aston sports cars – Palmer shut down the idea of a car below the Vantage. Next, we have "saloons," which means sedans, if you prefer coffee to tea and Hershey's to Cadbury. This is trickier, of course. In April of 2015, we reported that the Rapide sedan would die and that the DBX would be its replacement. But in October, we reported that the Rapide name may live on as an all-electric model. That same April report also claimed we'd see a Lagonda-badged sedan, which now seems like a virtual certainty following the success of the rare Lagonda Taraf. The tea leaves of pillar three – crossovers and "specials" – are the most difficult to read. We know the rakish DBX crossover is coming. But we're wagering that Aston will complement its CUV/SUV lineup with something more traditional that could combat stuff like the Bentley Bentayga. But rather than badging it as an Aston, we think it's more likely this hypothetical vehicle would be badged as a Lagonda. Here's why. The last thing we wrote about a Lagonda SUV came in July 2014, when reports indicated that plans for such a vehicle had been abandoned. But with the explosion in CUVs at virtually every price point, it seems impossible for Aston Martin to ignore the segment. This would give the company a two-pronged approach. We doubt Aston would reestablish the Lagonda brand to just sell a single vehicle. What about the specials, though? That sounds like low volume and high performance to us, which could mean a One-77 successor. Aston has gone on record as saying it'd be open to aerodynamic god Adrian Newey penning a hypercar design. In fact, regarding a Newey-designed Aston, Palmer himself said, "There is rarely smoke without fire." If this were to ever happen, though, we're betting it won't be for some time. The DB11, Vantage/Vanquish replacements, and DBX will be the first new vehicles from the brand, Palmer indicated.

Aston Martin updates Vanquish, Rapide S for 2015 [w/videos]

For such a small company, Aston Martin certainly keeps busy. Having already previewed its new V12 Vantage S Roadster ahead of its Pebble Beach unveiling, the British marque recently confirmed the arrival of a new Lagonda super sedan. But now it's turning its attention to its two flagship production models with a series of upgrades. The enhancements to the 2015 Vanquish (both coupe and Volante convertible) and Rapide S sedan center around the inclusion of the new Touchtronic III eight-speed automatic gearbox that brings with it enhanced performance, efficiency and comfort. Along with reprogrammed Bosch electronics, the new transmission and updates net a 3-horsepower boost in Vanquish (bringing output up to 568 hp) and 2-hp boost in Rapide S to 552. Torque rises to 465 pound-feet in both, along with revised stability control and steering systems. Upgraded dampers on the Vanquish are 15-percent stiffer up front and 35-percent firmer in the rear, while the Rapide S gets larger front brakes. The result of this suite of minor updates results in a rather substantial performance boost. According to Aston, the upfittings cut a good half-second off the 0-60 sprint for both models: the Vanquish drops from 4.1 seconds to 3.6, and the Rapide S from 4.7 seconds to 4.2. Additional visual enhancements to differentiate the new models are limited to new wheels, paint options and interior trim, the details of which you can scope out in the press release and pair of videos below. DYNAMIC ENHANCEMENTS FOR ASTON MARTIN VANQUISH AND RAPIDE S - Acceleration, top speed, emissions and economy improve significantly - Debut of state-of-the-art eight-speed Touchtronic III automatic gearbox - New engine management system, enhanced trim and specification options 6 August 2014 - Aston Martin is today revealing details of a raft of important enhancements to two of the brand's most popular and successful sports cars: the Vanquish ultimate GT and Rapide S four-door, four-seat, sports car. With the arrival of 15 Model Year (15MY) cars in markets around the world over the next few months, the luxury British brand is offering not only considerably enhanced performance and much-improved fuel economy and emissions, but also an even more honed, precise and responsive driving experience.

Aston Martin may be forced to stop selling DB9, Vantage in US [w/poll]

There are any number of factors that are making it increasingly difficult for a small-scale, independent automaker like Aston Martin to stay competitive in today's automotive marketplace, from purchasing power to R&D capacity. But the latest factor endangering Aston's viability on the marketplace seems to be coming down to tighter government safety standards. The National Highway Traffic Safety Administration is enacting new side-impact crash regulations that require vehicles to better withstand the impact from running into a pole or tree – narrow-gauge fixed objects you're likely to find lining public streets. The standard has been phased in over the last few years, but while an exemption to the gradual phase-in was granted to low-volume manufacturers, even those automakers will have to meet the cut-off next month. And convertibles (which were granted a further extension) will have to meet them by September 2015. Unfortunately for Aston Martin, two of its core models – the Vantage and DB9 – do not pass the test. That would mean that it would have to stop selling both those model lines (which just also happen to be its oldest), but a spokesman for the brand's US dealers is petitioning the government body to grant them an exception. According to James R. Walker, chairman of Aston's US dealer advisory panel and owner of the dealership in Washington, DC, losing the V8 Vantage coupe, V12 Vantage coupe and DB9 coupe next month would cost dealers about 25 percent of its gross profits, and losing the convertible versions of the same next year would cut another 40 percent of their profits. The combined 65 percent drop in sales (assuming, of course, that sales of the recently updated but more expensive Vanquish and Rapide wouldn't rise to make up for it) would mean that many of the 35 dealers across the US would have to close, putting the 230 people who work at the dealers (and another 300 related personnel) out of work. On that basis, Walker is asking the government to grant an exemption for the DB9 through August 2016 and for the Vantage through August 2017. By then, we're lead to assume, their replacement (or replacements) will have arrived, meeting the new crash standards. We've reached out to Aston Martin for comment on the issue and will update you as soon as we hear back. In the meantime, voice your opinion on the issue in our online poll below.