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How chasing Ferrari improved Aston Martin, with help from Mercedes-Benz

GAYDON, England — After decades of ups and downs, British carmaker Aston Martin Lagonda is charting a more efficient and profitable way forward, leaning on technology from shareholder Mercedes-Benz to make the costly leap to electric vehicles (EVs). Less than two years after billionaire Lawrence Stroll drove to the rescue of James Bond's car brand of choice, Aston Martin has undergone a manufacturing makeover to lift margins and help it become more like rival Ferrari. Stroll, Aston Martin's largest shareholder and executive chairman, who is also an avid fan of Ferrari, says after vehicle sales jumped 82% in 2021 the carmaker's transformation to long-term profitability is well under way, with new cars coming and funding secured through 2025. But analysts say Aston Martin, which has gone bust seven times since it was founded in 1913 and has flirted with death as often as Agent 007, is still burning through piles of cash. Some question its ability to generate Ferrari-like sales to fund the vast cost of electrification. "It's precarious and it is possible for this company to go bust," said Redburn equity research analyst Charles Coldicott. "I don't think it's a controversial thing to say even though Aston wouldn't like to hear it." Asked to comment on perceptions of a shaky future, an Aston Martin spokesman reiterated Stroll's view that the carmaker is well on the way to long-term profitability and that it has adequate access to cash. On a tour of the carmaker's Gaydon factory, Tobias Moers, formerly head of Mercedes' high-performance AMG brand and Aston Martin chief executive since August 2020, rattles off a list of moves including cutting one of two assembly lines and bringing more bespoke items like seats in-house. Perhaps the biggest shift has been to focus on higher-value customer-driven and customized orders — a big part of Ferrari's success — rather than over-producing and churning out sports cars wholesale, which then had to be discounted. "When I came in, the company was manufacturing-dominated instead of engineering-led, which for an auto luxury business is insane," Moers said. "In a company this size, you need maximum flexibility and agility." Moers has cut Aston Martin's inventory to 600 sports cars from 2,000 — its cars sell for an average of around 150,000 pounds ($195,750) — and customized orders now account for 50% of sales versus 6% when he joined the firm. At that point, the carmaker was in trouble after a disastrous 2018 public listing.

Aston Martin Vantage and DBS Superleggera 007 Editions are shaken and stirred

We're 25 movies into the James Bond franchise at this point and it's well established that 007 has developed an unhealthy taste for Aston Martins. To wit, the upcoming film "No Time To Die", says the British motoring company, "will be released around the world in November 2020 and will feature no fewer than four iconic Aston Martin sports cars: the iconic DB5; the classic Aston Martin V8; the brand’s latest super GT,  DBS Superleggera; and the exceptional Aston Martin Valhalla." To herald the occasion, Aston Martin has rolled out two new 007 Editions. We'll start with the Vantage 007 Edition, which is inspired by the Aston Martin V8 from 1987's "The Living Daylights." Cumberland Grey paint joins a unique mesh grille with chrome bezel, a dashed yellow diffuser that the automaker says is "inspired by the hazard stripes on the film carÂ’s rockets" and sun visors with an embroidered radio station frequency of 96.60 FM, which will make sense to diehard Bond fans. A series of optional mock weapons, ski racks, and faux bullet holes round out the package. Aston Martin's flagship DBS Superleggera also gets a 007 Edition. Only 25 will be produced, each in Ceramic Grey highlighted by a black carbon fiber roof, mirror caps, splitter, diffuser and rear Aeroblade. Bond-specific emblems join unique 21-inch wheels and an interior finished in black leather with red accents. Want one? Aston Martin is currently taking orders, with deliveries expected in the first quarter of 2021. Related Video:

15-year-old Russian footballer crashes Aston Martin he's owned for 3 days

You wouldn't expect a 15-year-old boy to have the driving experience required to tame an Aston Martin, and things went just as you would suspect for one young, Russian soccer player who fits that description. It only took three days before the teen reportedly collided with a Volkswagen Tiguan at an intersection in Saint Petersburg, Russia. To make matters worse, the boy allegedly fled the scene afterward because he didn't have a driver's license. The purported driver was Konstantin P., a goalkeeper for the Zenit-84 soccer team, according to Life News from Russia. The teen told the website that the Tiguan came out of nowhere at around 50 miles per hour (80 km/h). He was driving into the intersection and claimed to be going about 25-30 mph (40-50 km/h) when they collided. No one was reportedly hurt in the incident. Konstantin allegedly bought the Aston Martin with his own money, but he might not have been responsible enough to actually drive it. According to CarScoops, he's now facing potential charges from the incident. News Source: Life News, CarScoopsTip: CarScoops Weird Car News Aston Martin Coupe Performance vw tiguan