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Aston Martin lead designer doesn't fear the future

Marek Reichman is the chief creative officer of Aston Martin, so he oversees the creation of some of the world's most desirable vehicles. This includes not only the production cars from the venerable British brand, like the DB11 coupe and convertible, or the all-new Vantage, but also "Specials." These limited-edition, extremely expensive, outrageous and drool-worthy custom vehicles are developed by Aston's special advanced engineering skunkworks, like the Vulcan and Valkyrie. And, now, with the revival and reimagining of Lagonda as an electric and autonomous ultra-luxury sub-brand, he's also responsible for creating a full line of vehicles to fill out its offerings — a limousine, a coupe and an SUV. Speaking at the global launch of the brand's new Vantage — long its best-selling vehicle and the entry-level gateway into the Aston universe — Reichman is cautiously optimistic about the future of the traditional sports car. In part, because he believes that some humans will always crave speed and feel. "Washing clothes became automated, building refrigerators became automated. Everything becomes automated, because we see it as advanced," Reichman says. "But there will always be a segment of the population that wants that experience. That engagement." Of course, as technology advances toward the alleged inevitability of our electric and autonomous future, and rules regarding who can own or drive what kind of car lead or follow, this segment may become increasingly restricted. Reichman lives in Oxford, England, which will become the first city in Europe to completely ban carbon-emitting vehicles in the start of the next decade, so he is well aware of these impending changes. "At the high performance end it might become the province of the rich, who will need private spaces to use these vehicles," he says. "But what will happen with the Morgans or the Lotuses of the world — the more accessible brands? There may still be a place for them." View 17 Photos This sense of possibility stems from Reichman's belief that the next generation can hold simultaneously divergent ideas. "I think there is always going to be a space for the personal need and desire for performance driving. I see it even in kids today," he says. "They believe in the world of electrification. That that is their inevitable future.

Nissan could have bought a stake in Aston Martin as early as 2012

Aston Martin has a very interesting future ahead of it. While the British brand appeared to be struggling with aging tech for a while, fresh investment from Daimler may have shown a light toward the future with the brand getting engines and electronics from them. Also, former Renault-Nissan top exec Andy Palmer has jumped ship from the French/Japanese automaker to become CEO of the much smaller sports car company. Interestingly, though, new reports from unnamed Nissan sources have indicated that Palmer has been pushing to work with AM for years.
Three unnamed company insiders told Reuters that Palmer made attempts to convince Renault-Nissan CEO Carlos Ghosn in 2012 and 2013 to invest in Aston Martin, but his proposals were shot down both times for unspecified reasons, according to Automotive News. "We looked carefully at the proposal but we passed on it," said one of the sources.
You can easily see why Palmer was eying Aston Martin even back in 2012. It's no secret that the British sports car mavens were in need of extra funding, well before the Daimler investment. Building vehicles these days is only getting more expensive with stronger safety and emissions requirements. Just look at the brand's desperate hope to get a side-impact crash exemption to keep selling its models in the US as an example.

Aston Martin DB10 based on V8 Vantage

If you looked at the new DB10 that Aston Martin revealed just a few days ago and thought as we did that it looked an awful lot like a reskinned Vantage, there's good reason for that. According to Automotive News, a reskinned V8 Vantage is exactly what the DB10 is. Instead of basing the limited-production spymobile on the new architecture it's developing and fitting it with the new engine it's sourcing from Mercedes-AMG, the DB10 is built around the same VH platform and V8 engine as the aging Vantage. Though it's evolved over the years, the VH platform dates back to the V12 Vanquish that launched way back in 2001. The second generation of that platform underpins the Vantage on which the DB10 is reportedly based, powered by a version of Jaguar's AJV8 engine that dates back to 1996. What is new about it is the design language that the new DB10 previews. More than any recent concept – like the DP-100 Vision Gran Turismo, CC100 Speedster or the most recent Zagato one-offs – the DB10 is said to embody the new direction in which Marek Reichman and his team plan to take the company's styling, moving away from the current theme it has employed for the past couple of decades. So while the DB10 you see here may not be packing much in the way of new technology, the subsequent models that will follow its lead hopefully will.