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Weekly Recap: Aston Martin to add another sports car, new Lagonda sedan, EVs

Aston Martin will revamp and expand its lineup as part of a five-year plan laid out by the company's new executives. If it succeeds, the strategy will position Aston for growth as an independent automaker with a more stable future in its second century. Aston will replace all of the cars in its current lineup and add a fourth sports car to its stable. It currently has three: the DB9, Vanquish and Vantage. The unnamed sports car will be joined by a production version of the DBX concept – an all-wheel-drive electric car that treads near crossover territory – that was revealed at the Geneva Motor Show. Aston's electric strategy also includes a potential electric-powered Rapide. Eventually, Aston plans to build a new four-door Lagonda. Though Aston will diversify its portfolio and the range could expand to seven vehicles, it will limit production to around 7,000 units annually, said Aston Martin marketing and communications director Simon Sproule, who described the company's strategy in an interview with Autoblog. CEO Andy Palmer, who joined Aston last year from Infiniti, has also spoken recently about remaking the company for the future. EVs are a major part of Aston's future, Sproule stressed, because they allow the automaker to "balance" its portfolio. Aston is studying the feasibility of an electric Rapide and is working with an undisclosed engineering firm. It's likely to use a plug-in setup and would cost $200,000 to $250,000 or more. It could use either a rear-wheel or all-wheel-drive configuration. View 14 Photos "It's a study, but we're serious about it," Sproule said. He added for emphasis: "If not this, there will be an electric Aston Martin in the future." Aston has taken note of what Tesla has done with the brisk-driving Model S and decided that's the dynamic it wants for some of its own cars. Even though EVs don't emit the same sonorous note as a V12 – they're better than the alternative, Sproule said. "The sound of silence is much more preferable than the sound of a four-cylinder whining away under the hood of an Aston Martin," he said. Speaking of V12s, they're not going away. Aston will continue to make its own V12 engine, but will source its V8 from Mercedes-AMG (whose parent, Daimler, owns a small stake in Aston). While the V12 is sure to please the faithful, Aston admits EVs and the crossover-like DBX will rankle many. Sproule argues those are the moves that will keep Aston relevant.

Andy Palmer leaves Renault-Nissan to serve as CEO of Aston Martin

Aston Martin has been without a helmsman since Ulrich Bez stepped down from the chief executive office at the end of last year, stepping back to serve as non-executive chairman in a semi-retired ambassadorial capacity. The British automaker, now on the cusp of a new era, has been running without a CEO since, but has now named Bez's replacement in Andy Palmer.
If you don't recognize the name, you should: Palmer has worked under the Renault-Nissan Alliance for decades now, rising through the ranks to become one of the top executives under Carlos Ghosn. Most recently he was serving as executive vice president of the entire group and chairman of the Infiniti brand, but like Carlos Tavares, who recently left Renault to run Peugeot, Palmer is now embarking on a new mission as CEO of Aston Martin.
Once the transition period is complete at the start of October, Palmer's role as Chief Planning Officer at Renault-Nissan will be assumed by Philippe Klein, who steps up from his current role as executive vice president of product planning for Renault. Read the statements from both companies below.

2014 Aston Martin Vanquish Volante

Recently, a fellow editor at AOL asked me to choose "the most beautiful car on the road" for a story he was preparing. I was allowed to choose any vehicle, at any price, as long as it was a model currently in production and offered for sale. The well-oiled gears in my head only needed to turn about half a revolution before I had an answer: The 2014 Aston Martin Vanquish Volante. My decision was simple and my logic sound, because the two-seat Volante is jaw-droppingly gorgeous – whether in pictures or in person. Its long, slender chassis is covered in an artfully sculpted carbon-fiber skin that reeks of sexiness, power and exclusivity. In my mind, there's nothing on the road today with such exquisite lines. But a seductive appearance is meaningless if there's no substance beneath the skin. To allay my concerns, Aston Martin invited me to Palm Springs to spend a couple of days with the car. The region's desert topography promised nice weather and spectacular drive opportunities – that is, if I could stop staring and climb behind its wheel. The insulated triple-layer cloth on the Aston will expose the sky in about 14 seconds. Aston Martin launched its all-new 2014 Vanquish Volante at the last August's Pebble Beach Concours d'Elegance in Monterey as the successor to its DBS Volante. This two-seater is physically and mechanically identical to the Vanquish coupe, but the fixed carbon-fiber roof of the coupe has been replaced with a power-operated retractable soft top for open-air motoring. Before you question employing a soft folding roof on a $300,000 vehicle, let me remind you that such designs actually offer major advantages over today's folding hardtops. They are invariably lighter, far less complex, and their much more compact nature makes them easier to package without compromising a car's aesthetics. When engineered and executed properly, as is the case with the Volante, few will miss solid panels. The insulated triple-layer cloth on the Aston will expose the sky in about 14 seconds at the push of a switch, and it will rise or retreat at speeds up to 30 mph. Unlike its previous open-air executions, this is the first time that Aston Martin has built a convertible with a full-height windscreen, which means the front glass runs all the way up to the fabric roof for a much cleaner transition. The Volante, like all of its Aston Martin siblings, shares the automaker's Generation 4 VH platform, which is company-speak for an all-aluminum monocoque chassis.