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Aston Martin debuts electric, all-wheel-drive DBX concept

This is like no Aston Martin you've seen before. Oh, sure, it's a coupe, and a luxury grand tourer, at that. But what's so unique about this new DBX concept is what's underneath that slick sheetmetal. Not only is this Aston all-wheel drive, it uses an all-electric powertrain. Yep, it's an Aston EV. Aston Martin says the DBX was created to "defy conventional thinking about the luxury GT segment," with CEO Andy Palmer saying, "The DBX Concept is a challenge to the existing status quo in the high luxury GT segment. It envisages a world, perhaps a world not too far away, when luxury GT travel is not only stylish and luxurious but also more practical, more family-friendly and more environmentally responsible." Powertrain wise, this is a huge departure from what we currently associate with Aston Martin. It doesn't have an engine compartment, because it's powered by electric, in-wheel motors. It has drive-by-wire electric steering, carbon ceramic brakes (okay, that sounds like Aston), a KERS energy recovery system, and cameras in place of actual mirrors (because it's a concept, of course). Design-wise, the DBX has a sort of high-riding coupe look to it, which makes its all-wheel-drive setup clearly evident. It's not super swoopy or revolutionary in terms of its design, instead perhaps more evolutionary than anything. It almost looks like it could be headed for production, even though Palmer put the kibosh on that thinking, saying, "This is, clearly, not a production-ready sports GT car, but it is a piece of fresh, bold thinking about what Aston Martin GT customers around the world could request of us in the future." In any case, it's certainly a fascinating and surprising debut from the British automaker. Check it out, above, and read more details in the press blast, below. ASTON MARTIN DBX CONCEPT CHALLENGES CONVENTION - DBX Concept redefines the luxury GT segment for the 21st Century - World debut for idea of first all-electric, all-wheel drive, Aston Martin - Sophisticated design and innovative engineering to broaden appeal 3 March 2015, Gaydon: Aston Martin today challenges the nature of luxury GT travel in the 21st Century with the debut at the 85th Geneva International Motor Show of the innovative DBX Concept. Created to defy conventional thinking about the luxury GT segment, the DBX Concept widens the appeal of the iconic British luxury brand and reaches out to a more diverse global audience than ever before.

Aston Martin brings ice driving program to America [w/video]

With between four and six hundred horsepower channeled to the rear wheels from a V8 or V12 engine mounted up front, an Aston Martin – any Aston Martin, really – might not seem like the smartest choice for driving on ice and snow. But that can also make it the most fun, and the most enlightening to experience. That's the point behind the Aston Martin On Ice program: allowing customers to drive the latest Gaydon has to offer on slippery, wintery surfaces. But whereas the On Ice program has been established for years in St. Moritz, Switzerland and in the Swedish Lapland, this year it arrived in America for the first time. A series of custom tracks – including a braking/cornering loop, slalom, skid pad and a full circuit – were carved into the snow in Crested Butte, CO, where expert driving instructors taught customers a thing or two about how to handle a powerful twelve-cylinder GT car like a DB9, Vanquish or V12 Vantage. The program has concluded for the season, returning next February, but in the meantime Aston will use the Colorado base camp as the center of its driving experience through the Rockies. Check out the video footage and the details in the press release below. ASTON MARTIN... ON ICE - New US ice driving program launches in Crested Butte, Colorado - Affords customers the opportunity to drive full Aston Martin range in extreme winter conditions - Utilises custom-built Aston Martin facility Irvine, CA, 17 March, 2014 – Aston Martin has launched the company's first ice driving program in North America, hosted at Crested Butte, Colorado providing customers with the ultimate driving experience against a stunning mountainous backdrop. Offering customers the opportunity to experience the full potential of the Aston Martin range and hone their driving skills, the new On Ice program took place in the heart of the Colorado Rocky Mountains in a unique setting, with an ice track custom built for the occasion as illustrated in a new film from the event, released today. Comprising a braking/cornering exercise loop, slalom, skid pad and full circuit, the bespoke Aston Martin track was especially constructed for the occasion over the last four months. Under expert tuition, participants were guided through the facility, embarking upon a series of braking, cornering and handling exercises before putting their skills to the test on a mile-long frozen road course.

Aston Martin to open test center at Silverstone, British racing's Mecca

LONDON — Aston Martin will open a test and development center at Silverstone, the home of British Formula One racing, as the luxury carmaker continues to expand ahead of a possible stock market offering. James Bond's car brand of choice is undergoing a turnaround plan designed to boost its model lineup, quadruple volumes and produce its first sport utility vehicle at a new plant in Wales. The firm, which sponsors the Red Bull Formula One team, said its Silverstone site would open in October and employ 60 people. Many Formula One teams have been based close to Silverstone in central England, leading the area to become known as motorsport valley. Silverstone hosted the first Formula One championship race in 1950. "The company is now investing for growth across the Aston Martin and Lagonda brands," said Chief Executive Andy Palmer in a statement, also announcing the opening of a central London office. Aston said the new locations would help increase the firm's total workforce by over half to 5,000 by the end of 2022. After six years of losses, Aston Martin swung to a pretax profit in 2017, and the company has said it is considering a stock market IPO, which sources have told Reuters could come as soon as this year. Reporting by Costas PitasRelated Video: