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Aston Martin considering three new model lines

With a new captain at the helm and flush with development cash, Aston Martin is undertaking an ambitious revitalization. The company provided some new details on that plan at the Shanghai Motor Show this week. Called the Second Century plan, the steps outlined by the company's new chief executive Andy Palmer include replacing every model in Aston's lineup by the end of this decade – now less than five years away. That's a pretty aggressive plan, but one that critics would say is sorely needed for a company with a model line as antiquated as Gaydon's. But that's not the end of the story. In addition to replacing its current models, Aston's revitalization plan also calls for adding "up to three new model lines" to its range. Now we already knew that the British automaker is working on bringing the DBX crossover concept to production, as well as a Lagonda sedan more widely available than the strictly limited Taraf. But just what that third model line would be, we don't know at this point. We could be looking at a new sports car, an additional Lagonda model (perhaps a larger crossover) or something else entirely. One thing's for sure, though: Aston isn't about to reskin one of its current models and call it a day as it has been (to considerable effect, mind you) for much of its recent history. It has a new platform under development, a new deal with Mercedes to provide engines and other technologies, and an influx of R&D funds provided principally by its new stakeholder Investindustrial. All of that adds up to a breath of fresh air being blown into the century-old automaker the likes of which it hasn't seen since Ford rescued it from obscurity in the 1990s and gave most of the building blocks it's still using today. ASTON MARTIN LAGONDA LOOKS AHEAD IN CHINA - Asia show debuts for DBX Concept and Lagonda Taraf - Comprehensive product renewal and expansion ahead - Aston Martin underlines commitment to the Chinese market 20 April 2015, Shanghai: Luxury British car brand Aston Martin Lagonda is confidently looking to the future at the 16th Shanghai International Automobile Industry Exhibition, with CEO Dr Andy Palmer leading the company into an exciting new era reaching far into the next decade. For the first time in China the innovative DBX Concept and exclusive Lagonda Taraf were unveiled, spearheading Aston Martin's display at the show.

Watch $80M worth of Aston Martins tear around new factory

Earlier this month, Aston Martin took possession of the former Royal Air Force base in St. Athan in South Wales. The company will convert the space to new factory that will start producing new cars, including the future DBX crossover, in 2019. That date is quite a ways away, and in the meantime, Aston has a huge empty facility sitting around. So what better to do than take a bunch of Astons there and play with them? In the video above, two of Aston Martin's racing drivers and the company's chief engineer rollick around the massive hangars and open runways. And of course, only Aston's best are on hand for the trio to drive. You'll see vintage and modern racecars, and hypercar royalty such as the Vulcan and One-77, and Bond classics including the DB5 and DB10. The total value of the cars shown is over $80 million at current exchange rates. Although Aston's best is on display in this video, the company does also present arguably its worst product. The Toyota iQ-based Aston Martin Cygnet has a cameo. Clearly Aston has a sense of humor about the microcar to show it in this video. The scene involves the One-77 and Vulcan literally driving rings around it. Towards the end, we also get the briefest of teasers for the DBX crossover. The engineer and racecar drivers peak under the covers of three cars. The first two are the Valkyrie and DBX concepts. They just start to lift the cover on the third vehicle, only revealing some headlight details, when Aston's CEO arrives to inspect the facility. We don't see anything more of this car for the rest of the video. But seeing as the film ends with a teaser drawing of the DBX, and since it will be produced at St. Athan, it's safe to guess that third covered vehicle is the production, or near-production, DBX. Check it all out above. Related Video:

Aston Martin DB11 is such a tease

Aston Martin would like to take a moment to remind you that it makes beautiful cars. Naturally, the model you're likely most interested in learning about is the upcoming DB11, which we're pretty sure will make its global public debut at the upcoming Geneva Motor Show in March. To make sure you don't forget, the automaker has created this handy teaser microsite. Although the video released by Aston Martin to go along with its teaser site doesn't actually mention one of its prettiest recent models, the DB7, it does hit some memorable highlights. Starting all the way back in 1950 with the introduction of the DB2, the British sportscar manufacturer has had a history of stunning coupes. Perhaps the most well-known of all is the DB5 of the Swingin' Sixties, made famous as the car James Bond drove as he eluded baddies in movies like Goldfinger. Granted, we already have an idea of what the new DB11 will look like, at least from the front, which makes dark and shady teasers like the one here a tad less interesting. No matter, we like what we've seen so far, and can't wait to take it all in once the coupe is released in all its official glory. Until then, let the teasing continue. Related Video: