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Aston Martin, Red Bull show off V12-powered hypercar

Not many companies are capable of developing true hypercars. Today, Aston Martin resoundingly declared it intends to be one of them, revealing a V12-powered mid-engine hypercar created in tandem with Formula One's Red Bull Racing. Codenamed the AM-RB 001, The two-seater will arrive in 2018 and will be built on a lightweight carbon-fiber structure. It will be assembled at Aston's Gaydon facility in the United Kingdom where the One-77 was built. Aston says between 99 and 150 road versions will be made, including the prototypes. Twenty five models will be created specifically for track use. Red Bull brags the customer list "reads like a who's who of F1 legends, moguls, and megastars." The AM-RB 001 is the fruit of a partnership between Aston and Red Bull that was announced in March. More details of the hypercar weren't immediately known, but the companies promise "unprecedented levels of downforce" created by aerodynamic elements underneath the car, which allows designers to execute the swoopy appearance shown in today's images. The V12 will be naturally aspirated, and the transmission and suspension are new designs developed by Red Bull. The power to weight ratio will be one horsepower to one kilogram, or 2.2 pounds. The projected will be marshaled by Aston chief creative officer, Marek Reichman, and David King, the carmaker's chief special operations officer who will oversee the build. Red Bull's side will be led by chief technical officer Adrian Newey. "The synergy between Red Bull Racing and Aston Martin is clear," Newey said in a statement. "I knew Red Bull Racing had the ability to handle the pure performance aspects, but Aston Martin's experience of making beautiful, fast, and comfortable GT cars is of great benefit to the project." Related Video: Featured Gallery 2018 Aston Martin Red Bull AM-RB 001 Design/Style Motorsports Aston Martin Coupe Performance Supercars F1 Red Bull Racing

Tesla loses top communicator Simon Sproule to Aston Martin

Looking for a new job? Have experience working in a frenetic environment, promoting cutting-edge mobility products for a demanding boss determined to change the way we travel on this planet, as well as how we trek to others? We hear Tesla Motors just might have an opening for such a person. Again. Simon Sproule, the electric automaker's vice-president of communications and marketing is vacating his cubicle after a mere six months in order to become the chief marketing officer (CMO) over at Aston Martin. That position had gone begging for a year until this appointment. Once he's settled into his new digs, Sproule will again be breaking rock with former Nissan associate Andy Palmer who himself recently took the top spot at the British luxury marque. The move comes at what seems like an inopportune time for Tesla. It has a big D product announcement – suspected to be an all-wheel-drive update of the Model S – scheduled just two days from now and the reveal of its "mass market" Model ? early next year. The company declined our offer to comment on the situation. Aston Martin, on the other hand, should be happy to finally have someone at the marketing helm, what with the recent dropping of the veil from its Lagonda sedan and what's likely to be a bevy of new product built on its forthcoming platform. News Source: PR WeekImage Credit: Haruyoshi Yamaguchi / Bloomberg via Getty Images Green Marketing/Advertising Aston Martin Tesla simon sproule

What's better than a garage with a lift and a kitchen? Not much, UK owners say

Some folks look to change houses because they need more room, or perhaps their current home's basement floods. Others want a “perfect garage” with a hydraulic lift. In the United Kingdom — where priorities may be different from those in the United States — research from eBay indicates that nearly two-thirds of UK motorists (65 percent) would consider moving for the ideal garage, and theyÂ’d be prepared to pay about 5% over asking price to have one. Reporting the results of a survey among 2,000 car enthusiasts, eBay says the lift and custom toolboxes would satisfy the need to makes repairs to the Aston Martin DB5 or the Jaguar E-type (the cars respondents said theyÂ’Â’d most want installed in the garage). Certainly a built-in drain would be a nice touch for washing the vehicles, as well as proper ventilation for those paint touch-ups. A small kitchen in the garage and a jukebox would be lovely, also. Those polled were also asked to make a list of nifty additions to the garage space. Among the suggestions: a snooker table, decorative lighting, a La-Z-Boy recliner, and engine hoists. According to the research, more than 4-in-10 homeowners feel that their current garage stops them from fulfilling their passion for cars. More than half would be more likely to own a classic car if they had a garage to store it in. Said Oliver Bindloss of the Bindloss Dawes Architects firm that worked with eBay on the poll: “Garages are so much more than just a functional space for cars, they must be tough and work hard, but also be enjoyable spaces to relax in. For us as architects, the perfect garage has to start with the cars themselves.” Aston Martin Jaguar Car Buying Ownership Parts and Accessories Classics