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Tesla loses top communicator Simon Sproule to Aston Martin

Looking for a new job? Have experience working in a frenetic environment, promoting cutting-edge mobility products for a demanding boss determined to change the way we travel on this planet, as well as how we trek to others? We hear Tesla Motors just might have an opening for such a person. Again. Simon Sproule, the electric automaker's vice-president of communications and marketing is vacating his cubicle after a mere six months in order to become the chief marketing officer (CMO) over at Aston Martin. That position had gone begging for a year until this appointment. Once he's settled into his new digs, Sproule will again be breaking rock with former Nissan associate Andy Palmer who himself recently took the top spot at the British luxury marque. The move comes at what seems like an inopportune time for Tesla. It has a big D product announcement – suspected to be an all-wheel-drive update of the Model S – scheduled just two days from now and the reveal of its "mass market" Model ? early next year. The company declined our offer to comment on the situation. Aston Martin, on the other hand, should be happy to finally have someone at the marketing helm, what with the recent dropping of the veil from its Lagonda sedan and what's likely to be a bevy of new product built on its forthcoming platform. News Source: PR WeekImage Credit: Haruyoshi Yamaguchi / Bloomberg via Getty Images Green Marketing/Advertising Aston Martin Tesla simon sproule

Aston Martin to turn an air force base into a factory to build DBX crossover

To build its upcoming DBX luxury SUV, Aston Martin needs a new factory. A year ago, the British manufacturer announced having chosen the site of St. Athan in South Wales, and the former Royal Air Force base has now been officially handed over to Aston Martin. It's a part of a growth plan outlined by the carmaker, and the site was chosen from 20 potential ones all over the world, to accompany the existing manufacturing facility in Gaydon, Warwickshire. The two factories will create 1,000 new jobs by 2020, and Aston Martin will boost employment in Wales with a further 3,000 jobs across its supply chain and local businesses related to car manufacturing. The three hangars of the location will be converted into a car factory by 2019. The former military site was formally handed over from the British Ministry of Defence to Aston Martin by Secretary of State Sir Michael Fallon at a ceremony today, including Aston Martin President and CEO Dr. Andy Palmer, and Secretary of State for Wales, Alun Cairns and Welsh First Minister, Carwyn Jones. It's been a special day in Wales as conversion of #AstonMartinStAthan starts ahead of DBX production in 2019: https://t.co/9e6nqQiob4 pic.twitter.com/K6v3D3TPJd — Aston Martin (@astonmartin) April 6, 2017 "Due to its sheer size and scale, the St Athan Super Hangars represented an excellent opportunity for us to build our second manufacturing facility, within the envelope of an existing structure. It is perhaps fitting that St Athan is, like our headquarters and sports car factory at Gaydon, a former Royal Air Force base", says Andy Palmer. Related Video:

Aston Martin Valkyrie could beat that new Nurburgring record, Red Bull F1 boss says

During last weekend's Austrian Formula 1 Grand Prix, Race Fans asked Red Bull F1 team principal Christian Horner about the Aston Martin Valkyrie. The question was whether the coming hypercar, a collaboration between Red Bull and title sponsor Aston Martin, could beat the stunning lap record around the Nurburgring just set by the Porsche 919 Hybrid Evo. Horner's answer: "I'm not sure a Formula 1 car could actually do it, but I think that the Valkyrie — certainly the track version of the Valkyrie — could be a contender." That's a qualified endorsement, but it still counts as support merely putting the Valkyrie AMR Pro in the conversation. Let's compare, shall we? The 919 Hybrid Evo is based on the 2017 World Endurance Championship-winning 919 Hybrid. Freed from motorsport regulations, Porsche Motorsport upgraded numerous performance bits. The 2.0-liter, turbocharged V-four-cylinder went from 500 hp to 720 hp. The two KERS units went from 400 hp to 440 hp. We don't have a figure for downforce, but items like active aero, a larger front diffuser, optimized turning vanes, and larger rear wing increased downforce by 53 percent over the WEC car, at the same time being 66 percent more aero efficient. It weighs 849 kg dry, or 1,868 pounds because Porsche threw out everything that didn't contribute to speed. The Valkyrie specs we know of so far state a weight of 1,000 kilograms, or 2,200 pounds. Powering that is a custom, naturally aspirated, 6.5-liter AMR Cosworth V12 with more than 900 horsepower, augmented by a kinetic energy recovery system contributing around 230 hp. According to Autocar's sources, the Valkyrie could generate up to 4,000 pounds of downforce at an aerodynamically-limited 225 miles per hour. That boggling number comes courtesy of Adrian Newey's prowess at making changes such as openings between the front wheel arches and the cockpit that work the front wing harder. The two-seater coupe's unrestricted top speed is 254 mph. Note, though, that the Valkyrie AMR Pro will be more powerful, lighter, and could have even more downforce. And since Aston Martin and Newey continue to work on the hypercar, specs could get even better before deliveries begin. Right now, Horner's suggestion doesn't seem all that outrageous. We'll also wait to see if the Mercedes-AMG Project One pokes its nose in the ring, too. Not long ago, AMG chief Tobias Moers said it's "reasonable to speculate" the F1-inspired hypercar could claim an absolute lap record around the 'Ring.